Secretarial Services: Secretarial Services

Today, we'll discuss how to choose a name for your secretarial business.

Choosing a business name for your secretarial business is important.Select it carefully.

Be sure the name fits these criteria:

Indicate what kind of business you are in
Easy to remember
Distinctive - stand out from your competition
Catch the client's attention
Create a professional image
Inspire clients to buy from you

Which of these has more appeal? HyperTyper or Judy's Word Processing?
"HyperTyper" tells what Gloria Laube of La Mesa does. Not only does she type, but she types fast. Many people have commented they choose Gloria's services because of her business name.

A Promotional Tool

The right name is an effective advertising tool. If it doesn't describe the nature of your business, potential clients may not realize that you offer something they need.

Choose a name that is simple and easy to remember. You want your clients to be able to pronounce it and spell it. They also have to remember it to call information when they lost your phone number. For example --- Which of these is easier to remember: "Bob's Graphics," or "La sécretere Rapide?"

The first letter of your business name will affect where you are listed in the Yellow Pages. Keep your name short - long name increases your advertising cost.

List Characteristics

List all the characteristics of your business. Find synonyms. Check several categories in the Yellow Pages and look for existing names you like. Play with combinations and variations of all of the above.

Brainstorm

Think, brainstorm and you will come up with ideas that fit your needs. The process of brainstorming involves the interaction among several people where each throws out ideas. Send a short survey to your friends and business associates. Have them vote from 1-10.

Try using any of these descriptions in a name.* Word processing * Secretarial services * Transcription/transcribing * Medical Transcription * Legal Transcription * Office support * Desktop publishing * Graphic design

Should You Use Your Own Name?

Using your own name, followed by the type of service works well if you have a reputation in your specialty. An example is "Jim Smith's Medical Transcription" or "John Doe's Legal Transcription." Looking like a one-person organization makes your business more personalized. People like to deal with the same person rather than with different people each time.

Try your own name in combination with any of the above. Add words such as:* Professional * Excellent * Reliable/dependable * Fast * Express * Creative.

Test Your Name

Once you have chosen a few names, test them out on friends and family, potential clients and everyone you know. Ask them what kind of service they think you provide and what feeling they get about the name.

In our next blog, we'll discuss "How to Register Your Fictitious Business Name (D.B.A.)."

All the best success with your secretarial business!

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Resources

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