Secretarial Services - Who are your ideal customers?

Define Your Ideal Customers, Their Needs and Concerns

Many businesses are trying to attract everybody. Don't make this mistake. Your business will be more profitable when focusing on your ideal prospects who are likely to buy your products or services. Ask the following questions to create a profile of your ideal customers.

· Who are your customers?
· Who wants or needs your services?
· What is the age range, gender, profession, industry, income level, and education of your ideal customers?
· What are your customers' needs, wants, and concerns?
· What problems can you solve for your customers?
· What is the common denominator of your customers?
· What information do they want?
· Are most of your customers computer literate? Will they look for information about your services on the Web? What computer monitor and screen resolution do they have? What browsers do they use? Do your visitors connect to the Internet with a slow modem or a fast connection such as cable or DSL?

After defining your ideal customers, target your sales materials and web site directly to them. Here are some examples of how the design of your sales materials and web site to your audience affects the design of your web site. If you are targeting seniors, make your text large. If your prospects are accountants, use a conservative design. Make your design colorful for children. Avoid movies, sounds, Flash animations, and Java programming if your clients have slow computers and Internet connections.

To target your content to your ideal customers, tell right away what you offer and what's in it for them. If they don't read further, they were not prospects. Attract your target audience with a benefit-oriented headline and provide valuable, useful, and interesting information your prospects are interested in.