Technologically Boosting the Medical Transcription Company
By Joe Miller
Medical Transcription Company
Virtually every medical service provider dictates SOAP notes into recorders for transcription and sends them off to a medical transcription company to transcribe and return a refined copy of necessary medical information.
In fact, without the medical transcription company the medical service provider would be too overburdened with transcription to pay the attention it needs to its clients. However, the medical transcription company has had to undergo technological changes in order to keep up with demand and with competition. Fast-paced medical service requires fast-paced medical transcription. So, which medical transcription company will survive? The answer is the one that takes advantage of time-saving technology.
Medical Transcription
This answer is not at all uncommon now-a-days, but it is especially challenging in the field of medical transcription. Medical transcription is just as it sounds: transcribing on paper the notes that were audio recorded. It doesn’t seem at first that much more technology is needed than a word processor and a cassette tape player.
The crux of the matter is controlling quantity. Effective records of SOAP notes, especially in the quantities supplied by medical offices, require the technological ability to not only record medical transcription but also to track it and store it.
Medical Transcription Job
The medical transcription job would be daunting at best without the help of technology. Let me review a general version of a medical transcription job check list:
1. Receive tapes from medical service provider.
2. Transcribe 1st draft of SOAP notes.
3. Save transcription.
4. Continue process with entire batch.
5. Review medical transcription for errors.
6. Make changes on 1st draft of medical transcriptions.
7. Send medical transcriptions back to medical service provider.
8. Bill medical service provider.
This process most often overlaps itself due to the management of multiple batches from multiple service providers. Organizational skill is high up on the requirements list for a medical transcription specialist.
Medical Transcription Program
Due to the massive amounts of medical transcription jobs and batches continually being sent back and forth between medical service providers and the medical transcription company, the market has awakened to meet medical transcription needs. Looking for a medical transcription program is so easy, it’s hard. Just type “medical transcription program” into Google, Yahoo, or MSN and witness first hand the millions of indexed pages you might have to sift through.
In your search for a versatile medical transcription program suitable to medical service providers’ needs, there are a few things to keep in mind. A medical transcription program has the ability to work in house, without IT infrastructure overhead.
There are additional medical transcription program specs to keep an eye out for. For example, a medical transcription program which combines the secure storage of medical databases and medical transcription provides the security and accessibility a medical service provider needs.
The right medical transcription program also provides organization for tracking the editorial stages of the SOAP notes and securing them, as well as sending them back to the right medical service provider.
The medical service provider runs a race of efficiency and professionalism in order to stay in business. The right medical transcription program provides a technological boost to propel medical service providers ahead of the rest of the pack.
Joe Miller is an author of informational articles and online advertisements on business, technology, and health. Information on Medical Transcription Company is available at AdvancedMD.com.
8/27/2005
Secretarial Services - Ink Cartridge
The Great Ink Cartridge Conspiracy!
Buying an inkjet printer these days is no big deal. A reliable printer can be acquired very easily through a store or online for as little as $50. Some suppliers are even giving away inkjet printers on promotions or as free incentives when buying other products. On the face of it, it seems like too good an opportunity to pass by - a worthwhile investment you might say.
But, much like a traditional camera that uses film, an inkjet printer is only 'cheap' before you start using it. The cost of keeping it in ink soon mounts up, especially when you're buying OEM (original equipment manufactured) inkjet cartridges as recommended by the printer manufacturer. Before you know it you'll find that you've actually spent more on the ink cartridges than you did on the purchase of the inkjet printer itself!
If you're in this position - and let's face it, most of us are - what follows could be quite a revelation!
Five things inkjet printer manufacturers DON'T want you to know…
Inkjet printer manufacturers make their money selling ink cartridges NOT inkjet printers Selling recommended OEM ink cartridges is a very lucrative business for inkjet printer manufacturers. They know that once you've purchased the printer you'll be coming back to them time and time again to buy the ink that they recommend in the user guide and any other literature that accompanies the printer.
Fair enough you might say, but given that the price of manufacturing an OEM ink cartridge is only a few cents why are the cartridges so expensive?
The answer is that ink cartridges are in fact stuffed full of manufacturer profit. It is where they make their money, and is precisely why they are happy to give away an inkjet printer for nothing.
Inkjet cartridges supplied for 'free' with inkjet printers are rarely full OEM ink cartridges supplied with the printer are designed only to provide enough ink for a few pages to get you 'started'. From the manufacturer's perspective this is a great selling technique, as free cartridges can often make the difference between a retailer closing a sale or losing it…and once you've got the printer the manufacturer is going to make money out of you every time you order more OEM ink! Supplying ink cartridges that are not full shortens the timeframe over which consumers start ordering OEM ink cartridges too. This brings the manufacturer into profit on each customer much more quickly than had they supplied full cartridges for free with the printer.
Consumers have a choice about which inkjet cartridges to buy It's true! Contrary to popular belief consumers are not obliged to purchase expensive OEM ink cartridges from the manufacturer. They can in fact opt to buy cheaper 'compatible' ink cartridges or remanufactured cartridges, often realizing savings on their ink purchase of between 50% and 75%!! All major inkjet cartridge brands are covered, including Apple, Canon, Hewlett Packard, Lexmark, Brother, Epson, IBM and Xerox. What's more they do the job just as well as OEM cartridges but at a much lower cost!
Compatible inkjet cartridges DO NOT automatically void a printer's warranty Regardless of what you might have heard compatible inkjet cartridges WILL NOT automatically void your printer warranty. In fact, it is ILLEGAL for manufacturers in the United States & Canada to claim that using compatible cartridges will automatically void your printer warranty. For more details on this go to http://www.prontoink.com/?T=Info&ID=printer_warranties
You can make money by reselling compatible ink cartridges
The market for compatible ink cartridges is continually expanding. More and more consumers are choosing to switch to compatible inks that offer the same print quality at half the cost of OEM cartridges. This creates the opportunity for business-minded individuals to make money through affiliate reselling programs as well as save money on their ink cartridge purchases.
Having read this do you feel like you've been hoodwinked by the big boys? Well, it's now time to stand up for your rights! You no longer have to line the pockets of multi-nationals when buying ink cartridges. Think 'compatible ink' and save yourself hundreds of dollars each year on the cost of running your printer.
http://www.prontoink.comis/ an international supplier of inkjet & laser cartridges based in Midland, Texas. Resellers should visit http://www.prontoink.com/incomeop/
8/25/2005
Secretarial Services - Starting a Home Business
Starting a Home Business
by Mary Evans
In these days, it's becoming increasingly difficult to make ends meet with just one source of income. Thus, more and more people are investigating the possibilities of starting their own extra-income business. Most of these part-time endeavors are started and operated from the comfort and privacy of the home.
Most of these people are making the extra money they need. Some have wisely and carefully built these extra income efforts into full-time, very profitable businesses. Others are just keeping busy, having fun, and enjoying life as never before. The important thing is that they are doing something other than waiting for the government to give them a handout; they are improving their lot in life, and you can do it, too!
The fields of mail order selling, multi-level marketing, and in-home party sales have never been more popular. If any of these kinds of extra income producing ideas appeal to you, then you owe it to yourself to check them out. But these aren't the only fields of endeavor you can start and operate from home, with little or no investment, and learn as you go.
If you type, you can start a home-based typing service; if you have a truck or have access to a trailer, you can start a clean-up/hauling service. Simply collecting old newspapers from your neighbors can get you started in the paper recycling business. More than a few enterprising housewifes have found success and fortune by starting home and/or apartment cleaning services. If you have a yard full of flowers, you can make good extra money by supplying fresh cut flowers to restaurants and offices in your area on a regular basis. You might turn a ceramics hobby into a lucrative personalized coffee mug business. What I'm saying is that in reality, there's literally no end to the ways you can start and operate a profitable extra income business from your home.
The first thing you must do, however, is some basic market research. Find out for yourself, first-hand, just how many people there are in your area who are interested in your proposed product or service, and would be "willing to stand in line and pay money for it". This is known as defining your market and pinpointing your customers. If after checking around, talking about your idea with a whole lot of people over a period of one to three months, you get the idea that these people would be paying customers, your next effort should be directed toward the "detailing" of your business plan. The more precise and detailed your plan - covering all the bases relating to how you'll do everything that needs to be done - the easier it's going to be for you to attain success. Such a plan should show you start-up investment needs, your advertising plan, your production costs and procedure, your sales program, and how your time will be allocated. Too often, enthusiastic and ambitious entrepreneur jump in on an extra income project and suddenly find that the costs are beyond their abilities, and the time requirements more than they can meet. It pays to lay it all out on paper before you get involved, and the clearer you can "see" everything before you start, the better your chances for success.
Now, assuming you've got your market targeted, you know who your customers are going to be and how you're going to reach them with your product or service. And you have all your costs as well as time requirements itemized. The next step is to set your plan in motion and start making money.
Here is the most important "secret" of all, relating to starting and building a profitable home-based business, so read very carefully. Regardless of what kind of business you start, you must have the capital and the available time to sustain your business through the first six months of operation. Specifically, you must not count on receiving or spending any money coming in from your business on yourself or for your bills during those first six months. All the income from your business during those first six months should be reinvested in your business in order for it to grow and reach your planned first year potential.
Once you've passed that first six months milestone, you can set up a small monthly salary for yourself, and begin enjoying the fruits of your labor. But the first six months of operation for any business are critical, so do not plan to use any of the money you business generates for yourself during that period.
If you've got your business plan properly organized, and have implemented the plan, you should at the end of your first year be able to begin thinking about hiring other people to alleviate some of your workload. Remember this: Starting a successful business is not a means towards either a job for yourself or a way to keep busy. It should be regarded as the beginning of an enterprise that will grow and prosper, with you as the top dog. Eventually, you'll have other people doing all the work for you, even running the entire operation, while you vacation in the Bahamas or Hawaii and collect or receive regular income from your initial efforts.
For more details on market research, business planning, advertising, selling, order fulfillment, and other aspects of home-based businesses, check with your library or book store.
MARY S. EVANS
mary-evan7@excite.com
COPYWRITER/EDITOR/CREATIVE MEDIA CONSULTANT
by Mary Evans
In these days, it's becoming increasingly difficult to make ends meet with just one source of income. Thus, more and more people are investigating the possibilities of starting their own extra-income business. Most of these part-time endeavors are started and operated from the comfort and privacy of the home.
Most of these people are making the extra money they need. Some have wisely and carefully built these extra income efforts into full-time, very profitable businesses. Others are just keeping busy, having fun, and enjoying life as never before. The important thing is that they are doing something other than waiting for the government to give them a handout; they are improving their lot in life, and you can do it, too!
The fields of mail order selling, multi-level marketing, and in-home party sales have never been more popular. If any of these kinds of extra income producing ideas appeal to you, then you owe it to yourself to check them out. But these aren't the only fields of endeavor you can start and operate from home, with little or no investment, and learn as you go.
If you type, you can start a home-based typing service; if you have a truck or have access to a trailer, you can start a clean-up/hauling service. Simply collecting old newspapers from your neighbors can get you started in the paper recycling business. More than a few enterprising housewifes have found success and fortune by starting home and/or apartment cleaning services. If you have a yard full of flowers, you can make good extra money by supplying fresh cut flowers to restaurants and offices in your area on a regular basis. You might turn a ceramics hobby into a lucrative personalized coffee mug business. What I'm saying is that in reality, there's literally no end to the ways you can start and operate a profitable extra income business from your home.
The first thing you must do, however, is some basic market research. Find out for yourself, first-hand, just how many people there are in your area who are interested in your proposed product or service, and would be "willing to stand in line and pay money for it". This is known as defining your market and pinpointing your customers. If after checking around, talking about your idea with a whole lot of people over a period of one to three months, you get the idea that these people would be paying customers, your next effort should be directed toward the "detailing" of your business plan. The more precise and detailed your plan - covering all the bases relating to how you'll do everything that needs to be done - the easier it's going to be for you to attain success. Such a plan should show you start-up investment needs, your advertising plan, your production costs and procedure, your sales program, and how your time will be allocated. Too often, enthusiastic and ambitious entrepreneur jump in on an extra income project and suddenly find that the costs are beyond their abilities, and the time requirements more than they can meet. It pays to lay it all out on paper before you get involved, and the clearer you can "see" everything before you start, the better your chances for success.
Now, assuming you've got your market targeted, you know who your customers are going to be and how you're going to reach them with your product or service. And you have all your costs as well as time requirements itemized. The next step is to set your plan in motion and start making money.
Here is the most important "secret" of all, relating to starting and building a profitable home-based business, so read very carefully. Regardless of what kind of business you start, you must have the capital and the available time to sustain your business through the first six months of operation. Specifically, you must not count on receiving or spending any money coming in from your business on yourself or for your bills during those first six months. All the income from your business during those first six months should be reinvested in your business in order for it to grow and reach your planned first year potential.
Once you've passed that first six months milestone, you can set up a small monthly salary for yourself, and begin enjoying the fruits of your labor. But the first six months of operation for any business are critical, so do not plan to use any of the money you business generates for yourself during that period.
If you've got your business plan properly organized, and have implemented the plan, you should at the end of your first year be able to begin thinking about hiring other people to alleviate some of your workload. Remember this: Starting a successful business is not a means towards either a job for yourself or a way to keep busy. It should be regarded as the beginning of an enterprise that will grow and prosper, with you as the top dog. Eventually, you'll have other people doing all the work for you, even running the entire operation, while you vacation in the Bahamas or Hawaii and collect or receive regular income from your initial efforts.
For more details on market research, business planning, advertising, selling, order fulfillment, and other aspects of home-based businesses, check with your library or book store.
MARY S. EVANS
mary-evan7@excite.com
COPYWRITER/EDITOR/CREATIVE MEDIA CONSULTANT
8/21/2005
Secretarial Services - Marketing
Marketing is a big subject. It's complex and often misunderstood.We often try to avoid those marketing people because they annoy like anything to promote their products.After all they are fighting for their livelihood. I feel pity for them.
If we accept that every organization has customers or clients -- a public to serve -- then there has to be marketing. Without marketing your public won't be aware of your service or products and you won't have a market. Without a market you won't have a business.
Read the rest of the article here.
If we accept that every organization has customers or clients -- a public to serve -- then there has to be marketing. Without marketing your public won't be aware of your service or products and you won't have a market. Without a market you won't have a business.
Read the rest of the article here.
8/20/2005
Word Processing
Word Processing: "6 Ways to Keep Your Word Documents Organized
If you spend a lot of time searching for your Word documents, then this guide is a must read. Find out what you can do to take the stress out of finding your documents and take control of your hard drive."
If you spend a lot of time searching for your Word documents, then this guide is a must read. Find out what you can do to take the stress out of finding your documents and take control of your hard drive."
8/15/2005
Sticky transcription labels
MT Daily - medical transcription, work at home.:
"Where can I find sticky transcription labels?
"Where can I find sticky transcription labels?
- Forms and Filing Systems, Dennis Corbin, ffs@formsandfilingsystems.com, 800, 472-0171, fax 706, 802-1880, http://www.mdfile.net
- Handeze Gloves, http://www.handeze.com, 800-686-1722, Fax 203-269-5307.
- March and Green, P. O. Box 155, Wayne, IL 60184, marchgren@aol.com, 800, 447-6004.
- Medical Arts Press, Office Management Supplies, 8500 Wyoming Avenue N., Minneapolis, MN 55445, 800-826-6706, Fax 800-328-0023.
- Pat Systems, http://www.transpaper.com/, 3929 Parkside Place, Flower Mound, TX75022-4792, 800, 543-1911, info@transpaper.com. Sticky Paper and Softflex Computer Gloves.
- Quill Corp., http://www.quillcorp.com/CATALOG/ICS/CATgetPGroup.cfm/11/243/A, info@quillcorp.com."
Web sites with business information
MT Daily - medical transcription, work at home.: "Where can I find websites with business information?
Business Resource Center, http://www.morebusiness.com/running_your_business
Small Business Resource Links, http://smallbizhelp.net/links.htm
ICD-9 Codes, http://www.aafp.org/fpm/971100fm/icd9_fp.html."
Business Resource Center, http://www.morebusiness.com/running_your_business
Small Business Resource Links, http://smallbizhelp.net/links.htm
ICD-9 Codes, http://www.aafp.org/fpm/971100fm/icd9_fp.html."
Digital transcription equipment
MT Daily - medical transcription, work at home.:
Below you'll find companies selling dictation and transcription equipment, including digital equipment.
Below you'll find companies selling dictation and transcription equipment, including digital equipment.
- Used equipment ads and auction on MT Dailyhttp://www.mtdaily.com/ads.html
All-Makes Office Machines, http://www.all-makes.com, 17581 Irvine Bl. #101, Tustin, CA 92780, 714, 730-4857, Fax 714, 730-5103, angie Shepard, angie@all-makes.com - Arrendale Associates, http://www.aaita.com/, 800, 344-1323, 20484G Chartwell Center Drive, Cornelius, NC 28031.
- Atlas Ergonomic Book and Copy Holders, http://www.copyholders.com, 800-get-atlas, Cincinnati, OH, dainoffm@copyholders.com
- Auction Supersite, http://www.onsale.com, Auction Supersite
- Barclay Enterprises, http://www.barclayent.com
- Bob's PC Werks, http://www.bobspcwerks.com, 504 Bishop Avenue, Richardson, TX 75081, 214-763-3768, 877-320-1241
- BVP Computers, (Bargain C-phone) http://www.dvips.com, 113 Grant Street, Plainfield, Ma. 01070, 413, 634-2187, Bruce Stockwell, bvpcomp@dvips.com
- Bytescribe Development Company, digital equipment, http://www.bytescribe.com, P. O. Box 36183, Birmingham, AL 35236, 205, 425-1981 Ext. 4412, postmaster@bytescribe.com
- Careflow Net, http://www.careflow.com, 15215 Edwards Ferry Road, Poolesville, Maryland 20837, 301-349-0700.
- Catalyst Systems, http://www.catalystsys.com, 405, 943-1655, fax 405, 943-1655, P. O. Box 57210, Oklahoma City, OK 73157-7210, sales@catalystsys.com,p> Cooperative Systems, http://www.coopsys.com, 998 Farmington Ave., #101, West Hartford, CT 06107-2162, 860-523-1000, fax 860-523-1032, info@coopsys.com
- Costal Audio, http://www.coastalaudio.com, 609-660-9211, Fax: 609-660-2131, 888-660-9211, info@costa"
Job listing for medical transcriptionists
MT Daily - medical transcription, work at home.: "Job Listings
Job Listings and Resumes at MT Daily's MT Jobs, http://www.mtjobs.com
List of Companies by State and City, http://www.mtdaily.com/mtcos.html
Company Profiles for MTs, http://mtjobs.com/
CQI Placement Service, Carolyn Lee, http://www.angelfire.com/biz/medrec/index.html, Dallas, 888-735-8999.
Health Information Jobs, http://www.gvpub.com/empidx/adindex.htm
Home Jobs, http://www.homejobs.addr.com
Monster Board Jobs, http://www.monster.com
MT Connection Placement, Susan Foreman, MTConnection@yahoo.com
NationJob, http://www.nationjob.com/admin
Newspaper Job Ads, http://www.careerpath.com"
Job Listings and Resumes at MT Daily's MT Jobs, http://www.mtjobs.com
List of Companies by State and City, http://www.mtdaily.com/mtcos.html
Company Profiles for MTs, http://mtjobs.com/
CQI Placement Service, Carolyn Lee, http://www.angelfire.com/biz/medrec/index.html, Dallas, 888-735-8999.
Health Information Jobs, http://www.gvpub.com/empidx/adindex.htm
Home Jobs, http://www.homejobs.addr.com
Monster Board Jobs, http://www.monster.com
MT Connection Placement, Susan Foreman, MTConnection@yahoo.com
NationJob, http://www.nationjob.com/admin
Newspaper Job Ads, http://www.careerpath.com"
Re-recording over the phone - C-phone
MT Daily - medical transcription, work at home.: "What is a C-phone? How is rerecording over the telephone done?
A C-phone is a digital receiver transcriber/phone that accesses digital dictation from another location over the phone.
Rerecording involves using a tape recorder or transcriber with recording capabilities, a speaker telephone, and an inexpensive phone coupler (such as those made by Radio Shack, http://www.radioshack.comOne method of re-recording involves using the telephone to dial into a hospital's digital dictation system and playing the doctors' dictations while recording them for transcription at a later time. Also see http://www.mtdaily.com/mt1/recording.html page.
Return to top"
A C-phone is a digital receiver transcriber/phone that accesses digital dictation from another location over the phone.
Rerecording involves using a tape recorder or transcriber with recording capabilities, a speaker telephone, and an inexpensive phone coupler (such as those made by Radio Shack, http://www.radioshack.comOne method of re-recording involves using the telephone to dial into a hospital's digital dictation system and playing the doctors' dictations while recording them for transcription at a later time. Also see http://www.mtdaily.com/mt1/recording.html page.
Return to top"
transcription equipment and tools
MT Daily - medical transcription, work at home.: "What companies offer medical spellcheckers, electronic dictionaries, line counters, ergonomics, and other transcription equipment?
For WP5.1, books, and used equipment, see used sales at http://www.mtdaily.com/ads.html. Also see http://www.recycledsoftware.com, and http://www.ebay.com.
The Abacus line counter: http://www.theabacus.biz/index.html
MedPen and MedPad, automated formats, line counter, and more http://www.medpen.net, 800-579-4300, Fax 727-579-4300, Joe Vann, medpen@ibm.net, 3131 Emmaus Way, Cosby, TN 37722.
Stedman's of Lippincott Williams and Wilkins, http://www.stedmans.com, 800-638-3030, 301-714-2300, Fax: 301-824-7390, P.O. Box 1600, Hagerstown, MD 21741.
W. B. Saunders now Elsevier, http://www.us.elsevierhealth.com/specialty.jsp?lid=3&sid=442.
Spellex, spellchecker and online spellchecker, http://www.spellex.com 800, 442-9673, 813, 885-1968, Fax 813, 855-2581, custsvce@spellex.com, 8313 W. Hillsborough Ave Suite 430, Tampa, FL 33615
Sylcount and spellchecker, Sylvan Software, http://www.sylvansoft.com, 5144 N. Academy Blvd., #531, Colorado Springs, CO 80918, 800, 235-9455, fax 719, 495-8119, sales@sylvansoft.com
PractiCount line counter, http://www.practiline.com, Practiline Software, P.O. Box 34069 #381, Seattle, WA 98124-1069, USA, FAX: 206-984-3919, info@practiline.com
WP Count for WordPerfect, Productive Performance, http://www.foxcomm.net/productive/WPCOUNT.htm, 425, 788-8300, 31820 NE 103rd Street, Carnation, WA 98014-9710, 206-788-8300, productive@foxcomm.net
PC Anywhere, http://www.symantec.com/pcanywhere/ 9 Golden Hill St. Bethel, CT 06801
DataHand Ergonomic Keyb"
For WP5.1, books, and used equipment, see used sales at http://www.mtdaily.com/ads.html. Also see http://www.recycledsoftware.com, and http://www.ebay.com.
The Abacus line counter: http://www.theabacus.biz/index.html
MedPen and MedPad, automated formats, line counter, and more http://www.medpen.net, 800-579-4300, Fax 727-579-4300, Joe Vann, medpen@ibm.net, 3131 Emmaus Way, Cosby, TN 37722.
Stedman's of Lippincott Williams and Wilkins, http://www.stedmans.com, 800-638-3030, 301-714-2300, Fax: 301-824-7390, P.O. Box 1600, Hagerstown, MD 21741.
W. B. Saunders now Elsevier, http://www.us.elsevierhealth.com/specialty.jsp?lid=3&sid=442.
Spellex, spellchecker and online spellchecker, http://www.spellex.com 800, 442-9673, 813, 885-1968, Fax 813, 855-2581, custsvce@spellex.com, 8313 W. Hillsborough Ave Suite 430, Tampa, FL 33615
Sylcount and spellchecker, Sylvan Software, http://www.sylvansoft.com, 5144 N. Academy Blvd., #531, Colorado Springs, CO 80918, 800, 235-9455, fax 719, 495-8119, sales@sylvansoft.com
PractiCount line counter, http://www.practiline.com, Practiline Software, P.O. Box 34069 #381, Seattle, WA 98124-1069, USA, FAX: 206-984-3919, info@practiline.com
WP Count for WordPerfect, Productive Performance, http://www.foxcomm.net/productive/WPCOUNT.htm, 425, 788-8300, 31820 NE 103rd Street, Carnation, WA 98014-9710, 206-788-8300, productive@foxcomm.net
PC Anywhere, http://www.symantec.com/pcanywhere/ 9 Golden Hill St. Bethel, CT 06801
DataHand Ergonomic Keyb"
Medical dictionaries and word books for medical transcriptionists
MT Daily - medical transcription, work at home.: "What companies publish or sell medical dictionaries and word books and CDs?
- See the Books Direct for all your reference book needs at the lowest prices.
- Both the MTDaily.com Classifieds and the MTDaily.com Bargain page have used books at reasonable prices.
- Paul Norton sells and buys used MT books, pnorton1@twcny.rr.com, 800, 628-8477.
- American Association for Medical Transcription, http://www.aamt.org 800, 982-2182, Book of Style and word books.
- Facts and Comparisons, American Drug Index, and Quarterly Drug Index http://www.factsandcomparisons.com/shop.asp, (800)223-0554 or (314)216-2100.
- Health Professions Institute, http://www.hpisum.com, Box 801, Modesto, CA 95353, 209, 551-2112, hpi@ainet.com, word books and more.
- Prentice Hall, http://www.prenhall.com, Saddle River, NJ 07458, 800-811-0912, Fax 515-284-2607
- W. B. Saunders now Elsevier, http://www.us.elsevierhealth.com/specialty.jsp?lid=3&sid=442, word books and Dorland's.
- Stedman's of Lippincott Williams and Wilkins, http://www.stedmans.com'>, dictionary and word books.
- Tarascon Pocket Pharmacopoeia, Tarascon Publishing, http://www.tarascon.com/, 800-929-9926, PO Box 1159, Loma Linda, CA 92354"
Journals for medical transcriptionists
MT Daily - medical transcription, work at home.: "What journals are available?
Monthly Prescribing Reference, http://www.prescribingreference.com, 800-436-9262, Prescribing Reference, Inc., 53 Park Place, Suite 1010, New York, NY 10007 USA, Attn: Circulation Dept.--Code HS.
Advance for Health Information Professionals, a free biweekly to health information professionals: http://www.advanceforhim.com/, Advance@Merion.com, Merion Publications, Inc. 800, 355-5627
For The Record, a weekly for health information professionals: http://www.fortherecordmag.com/ Great Valley Publishing Company, 1288 Valley Forge Rd., P.O. Box 2224, Valley Forge, PA 19482.
Journal of the American Health Information Management Association, Journal of AHIMA, http://www.ahima.org/products/subscription.html.
Journal of Healthcare Information Management, http://www.himss.org/ASP/publications_jhim.asp .
MT Daily Rounds, http://www.mtdaily.com/rounds, a Friday E-mail newsletter with highlights from MT Daily and links of interest. "
Monthly Prescribing Reference, http://www.prescribingreference.com, 800-436-9262, Prescribing Reference, Inc., 53 Park Place, Suite 1010, New York, NY 10007 USA, Attn: Circulation Dept.--Code HS.
Advance for Health Information Professionals, a free biweekly to health information professionals: http://www.advanceforhim.com/, Advance@Merion.com, Merion Publications, Inc. 800, 355-5627
For The Record, a weekly for health information professionals: http://www.fortherecordmag.com/ Great Valley Publishing Company, 1288 Valley Forge Rd., P.O. Box 2224, Valley Forge, PA 19482.
Journal of the American Health Information Management Association, Journal of AHIMA, http://www.ahima.org/products/subscription.html.
Journal of Healthcare Information Management, http://www.himss.org/ASP/publications_jhim.asp .
MT Daily Rounds, http://www.mtdaily.com/rounds, a Friday E-mail newsletter with highlights from MT Daily and links of interest. "
Organizations for Medical transcriptionists
MT Daily - medical transcription, work at home.: "Are there any organizations for MTs?
On-line MTs are researching and networking through email, newsletters, state boards, forums and web sites.
AAMT, The American Association for Medical Transcription, http://www.aamt.org was founded in 1978. aamt@sna.com, P.O. Box 576187, Modesto, CA 95357-6187; 800, 982-2182. Fax: 209, 551-9317. Members receive the bimonthly Journal of the Association for American Medical Transcription; access to AAMT's professional staff; discounts on products and services; educational conferences; the names of local AAMT Chapter Presidents; an examination to become a Certified Medical Transcriptionist; and opportunities to serve in local and national leadership.
MTIA, Medical Transcription Industry Alliance, for MT Services: http://www.mtia.com
HPI, Health Professions Institute, http://www.hpisum.com offers publications and seminars. Box 801, Modesto, CA 95353, 209, 551-2112, hpi@ainet.com.
AHIMA, American Health Information Management Association, http://www.ahima.org/index.cfm, 919 N. Michigan Ave., Suite 1400, Chicago, IL 60611, 312, 787-3672, info@ahima.org.
HIMSS, The Healthcare Information and Management Systems Society, http://www.himss.org, 230 East Ohio, Suite 500, Chicago, IL 60611-3269, 312/664-HIMS, Fax 312/664-6143, himss@himss.org.
Health Information Management Supersite, http://www.himinfo.com, OPUSCOMM Online, 200 Hoods Lane, Marblehead, MA 01945 USA, Phone: 800/650-6787, Fax: 800/639-8511.
Medical Records Institute, http://www.medrecinst.com, Medical Records Institute, 567 Walnut Street, P.O. Box 600770, Newton, MA 02460, 617, 964-3923, Fax 617, 964-3926, jasong@medrecinst.com."
On-line MTs are researching and networking through email, newsletters, state boards, forums and web sites.
AAMT, The American Association for Medical Transcription, http://www.aamt.org was founded in 1978. aamt@sna.com, P.O. Box 576187, Modesto, CA 95357-6187; 800, 982-2182. Fax: 209, 551-9317. Members receive the bimonthly Journal of the Association for American Medical Transcription; access to AAMT's professional staff; discounts on products and services; educational conferences; the names of local AAMT Chapter Presidents; an examination to become a Certified Medical Transcriptionist; and opportunities to serve in local and national leadership.
MTIA, Medical Transcription Industry Alliance, for MT Services: http://www.mtia.com
HPI, Health Professions Institute, http://www.hpisum.com offers publications and seminars. Box 801, Modesto, CA 95353, 209, 551-2112, hpi@ainet.com.
AHIMA, American Health Information Management Association, http://www.ahima.org/index.cfm, 919 N. Michigan Ave., Suite 1400, Chicago, IL 60611, 312, 787-3672, info@ahima.org.
HIMSS, The Healthcare Information and Management Systems Society, http://www.himss.org, 230 East Ohio, Suite 500, Chicago, IL 60611-3269, 312/664-HIMS, Fax 312/664-6143, himss@himss.org.
Health Information Management Supersite, http://www.himinfo.com, OPUSCOMM Online, 200 Hoods Lane, Marblehead, MA 01945 USA, Phone: 800/650-6787, Fax: 800/639-8511.
Medical Records Institute, http://www.medrecinst.com, Medical Records Institute, 567 Walnut Street, P.O. Box 600770, Newton, MA 02460, 617, 964-3923, Fax 617, 964-3926, jasong@medrecinst.com."
MT Daily - correspondence courses for medical transcriptionists
MT Daily - medical transcription, work at home.:
On-Line and Correspondence Courses for medical transcription:
On-Line and Correspondence Courses for medical transcription:
- Andrews School, http://www.andrewsschool.com/, Linda Andrews, 5601 NW 72nd #167, Oklahoma City, OK 73132, 405-721-3555. Dial 999 when the recorded message starts. You will hear a series of beeps. The system should allow you to leave a message if no one answers. linda@andrewsschool.com
- At-Home Professions, home-study course, 2001 Lowe Street, Fort Collins, CO 80525. 1-800-333-2846, Fax 1-970-223-1678. http://www.at-homeprofessions.com/. Includes audio cassettes, lessons, text materials and flashcards. Susan Henry, SusanH824@aol.com.
Blackboard.Com, http://www.blackboard.com, free online medical terminology courses.
Brighton College, 3855 Fishcreek Road, Stow, OH 44224, http://www.brightoncollege.edu phone: 800-231-3803 fax: 330-673-4833 - CAI Transcription, Cheryl Izzo, http://www.caitranscription.com, 609-698-6544, 116 Stillwater Road, Barnegat, NJ 08005.
- CanScribe.com: http://canscribe.com/, CanScribe Career Centre Inc., British Columbia, Canada phone. 250.860.1535 fax. 250.860.4712, toll free. 1.800.466.1535 info@canscribe.com
- Career Step, http://careerstep.com, 1220 North Main Street, Suite 6, Springville, Utah 84663, 801-489-9393, Fax 801-491-6645info@careerstep.com
- Central Business School, http://www.upfirst.com/cbstrain/medtrans.htm, Central Business School, 906, 226-5270, michaeleen@upfirst.com.
- Education Direct, http://www.educationdirect.com/index.html, 800 889-9593, FAX 570-343-8462, P.O. Box 1900, Scranton, PA 18501
Garb Transcription, http://www.garbtranscription.com, JGarb87517@aol.com, (415) 927-8132. - GMT Distance Learning Center, http://medicaltrans.net, PO Box 1421 Kaunakakai
MT Daily - medical transcription, work at home.
MT Daily - medical transcription, work at home.: "3. What home training programs are available?
Questions to ask schools: http://www.mtdaily.com/mtbyschool/qlist.html
Local: Junior college and trade school classes are available locally.
California: South Coast College, http://www.southcoastcollege.com, 1380 S. Sanderson Ave., Anaheim, CA 92806, 714-635-6464, admissions@southcoastcollege.com
California: Santa Barbara, Gail N. Shannon, gshannon@sbch.org, fax: 805-569-7867
Georgia: Georgia Center Gatlin Course: http://www.gactr.uga.edu/is/gatlin/
Illinois: Career Colleges of Chicago, 11 E. Adams, 2nd Floor, Chicago, IL 60603-6301,(312) 895-6310, (312) 895-6301 (fax)
Texas: Shirley Baker Career Institute, 11500 Northwest Freeway, Suite 100, Houston, TX 77092 713-680-2900
Texas: Medical Transcription Training and Service, 2626 S. Loop West, Ste. #117, Houston, TX 77054, Wendolyn Ann Smith, 713, 660-0355, wasm2@prodigy.net', http://www.thetranscriptionconnection.com
Texas: Med-Line, http://www.medlineschool.com/, 14011 Park Drive, Suite 224, Tomball, Texas 77375, 281-351-5786 Office, 888-220-6550, admissions@medlineschool.com.
New York: Queens College, http://www.qc.edu/CEP/mt.htm, City University of New York, 65-30 Kissena Blvd., Flushing, NY 11367, 718, 997-5000.
New York: Stenotopia, http://www.stenotopia.com/, 45 South Service Road, Plainview, N.Y. 11803, 800-349-1117, Fax: 777-1145.
Pennsylvania: Bidwell Training Center, 1815 Metropolitan, Pittsburgh, PA 15233, 412 323-4000, is an accredited, nonprofit, state and corporate-funded program.
Virginia: MT Support Services, http://www.mtsupport.com/, 15401 Warwick Boulevard, Newport News"
Questions to ask schools: http://www.mtdaily.com/mtbyschool/qlist.html
Local: Junior college and trade school classes are available locally.
California: South Coast College, http://www.southcoastcollege.com, 1380 S. Sanderson Ave., Anaheim, CA 92806, 714-635-6464, admissions@southcoastcollege.com
California: Santa Barbara, Gail N. Shannon, gshannon@sbch.org, fax: 805-569-7867
Georgia: Georgia Center Gatlin Course: http://www.gactr.uga.edu/is/gatlin/
Illinois: Career Colleges of Chicago, 11 E. Adams, 2nd Floor, Chicago, IL 60603-6301,(312) 895-6310, (312) 895-6301 (fax)
Texas: Shirley Baker Career Institute, 11500 Northwest Freeway, Suite 100, Houston, TX 77092 713-680-2900
Texas: Medical Transcription Training and Service, 2626 S. Loop West, Ste. #117, Houston, TX 77054, Wendolyn Ann Smith, 713, 660-0355, wasm2@prodigy.net', http://www.thetranscriptionconnection.com
Texas: Med-Line, http://www.medlineschool.com/, 14011 Park Drive, Suite 224, Tomball, Texas 77375, 281-351-5786 Office, 888-220-6550, admissions@medlineschool.com.
New York: Queens College, http://www.qc.edu/CEP/mt.htm, City University of New York, 65-30 Kissena Blvd., Flushing, NY 11367, 718, 997-5000.
New York: Stenotopia, http://www.stenotopia.com/, 45 South Service Road, Plainview, N.Y. 11803, 800-349-1117, Fax: 777-1145.
Pennsylvania: Bidwell Training Center, 1815 Metropolitan, Pittsburgh, PA 15233, 412 323-4000, is an accredited, nonprofit, state and corporate-funded program.
Virginia: MT Support Services, http://www.mtsupport.com/, 15401 Warwick Boulevard, Newport News"
MT Daily - medical transcription, work at home.
MT Daily - medical transcription, work at home.: "How does one become a medical transcriptionist?
For an experienced word processor, it is possible to learn medical transcription while working in an entry-level position, but it is rare because of the need to learn medical vocabulary and formats. Some colleges and hospitals offer classes, and there are several home-study courses available.
MTs work in doctors' offices, clinics, hospitals and transcription services. They also work from home, usually after 2-3 years of experience in an office or hospital. With more experience, MTs go on to teach, supervise, consult, edit and write in the field.
Step-by-Step Guide to Medical Transcription at Home, book by Michele Miller, http://www.startasecretarialbusiness.com/medical-transcription.html
For an experienced word processor, it is possible to learn medical transcription while working in an entry-level position, but it is rare because of the need to learn medical vocabulary and formats. Some colleges and hospitals offer classes, and there are several home-study courses available.
MTs work in doctors' offices, clinics, hospitals and transcription services. They also work from home, usually after 2-3 years of experience in an office or hospital. With more experience, MTs go on to teach, supervise, consult, edit and write in the field.
Step-by-Step Guide to Medical Transcription at Home, book by Michele Miller, http://www.startasecretarialbusiness.com/medical-transcription.html
College in Malta,Secretarial Business Diploma Courses
College in Malta,Secretarial Business Diploma Courses: "College in Malta - Secretarial Business Diploma Courses
Learnkey Secretarial School has been operating in Malta since 1995 and the Learnkey staff is proud to belong to one of Malta's first ever schools for Secretarial, Administration and Business Diploma Courses. We also offer high standard IT Tuition and are accredited by the ECDL Foundation. Learnkey Training Institute is also accredited by Messrs Pitman City & Guilds of the UK and takes pride in its reputation for the Full Time and Part Time Courses that it offers to its ever growing group of students."
Learnkey Secretarial School has been operating in Malta since 1995 and the Learnkey staff is proud to belong to one of Malta's first ever schools for Secretarial, Administration and Business Diploma Courses. We also offer high standard IT Tuition and are accredited by the ECDL Foundation. Learnkey Training Institute is also accredited by Messrs Pitman City & Guilds of the UK and takes pride in its reputation for the Full Time and Part Time Courses that it offers to its ever growing group of students."
Small Business Resources
Small Business Resources: ":: Government Resources
Small Business Administration - business administration with a mission to maintain and strengthen the nation's economy by aiding, counseling, assisting and protecting the interests of small businesses and by helping families and businesses recover from national disasters.
SCORE - SCORE 'Counselors to America's Small Business' is a nonprofit association dedicated to providing entrepreneurs with free, confidential face-to-face and email business counseling. Business counseling and workshops are offered at 389 chapter offices across the country.
Women's Business Center - resources specically for women's owned business centers."
Small Business Administration - business administration with a mission to maintain and strengthen the nation's economy by aiding, counseling, assisting and protecting the interests of small businesses and by helping families and businesses recover from national disasters.
SCORE - SCORE 'Counselors to America's Small Business' is a nonprofit association dedicated to providing entrepreneurs with free, confidential face-to-face and email business counseling. Business counseling and workshops are offered at 389 chapter offices across the country.
Women's Business Center - resources specically for women's owned business centers."
8/11/2005
Secretarial Services:Something money can't buy: good customer service
I'm sure we've all been in situations where a vendor of some sort has let us down because of their ... more...
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8/05/2005
Secretarial Services:Acusis Recognized for Excellence in Billing and Pricing Methodologies (Business Wire via Yahoo! Finance)
Pittsburgh based Acusis, a leading provider of medical transcription services to hospitals, clinics and physician practices was recognized for outstanding excellence after placing as a runner-up for the 2005 MTIA Billing Method Principles Beacon Award. more...
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8/01/2005
Secretarial Services:How to recapture"lost"customers and clients
One of my favorite lunch spots is a Mexican chain called Qdoba. Like many restaurants, they have a customer loyalty program. In a nutshell, the more you eat there, the more incentives they give you to keep coming back. It’s a good deal all around.
This week, something happened with that program that impressed me, and packs a heck of a marketing lesson for local small business owners. Let me explain…I’ve been traveling lately, and had not been to Qdoba in nearly a month. When I returned home from my last trip, I checked my E-mail and found a message from them inside.
Here’s an excerpt: We’re About To Put Your Face On A Milk Carton. Michael, We haven’t seen you around lately. And we miss you. So here’s a quick reminder about why you came here in the first place. We’ve got hundreds of menu options, from burritos to grilled quesadillas, taco salads and Warm 3-Cheese Queso that has been known to bring taste buds to their knees. And, it’s all made fast, fresh and right in front of you from real, fresh ingredients. One taste will remind you. You’ll never go missing again. –> GET FRESH FOR FREE. Buy any entree, get any entree of equal or lesser value FREE.
The “marketing geek” term for this is a lost customer promotion. The idea is bring people who had been good customers in the past, but have not been in recently, back in the restaurant to buy again. These campaigns are astoundingly effective, but most businesses just do not execute the strategy well. This is why I was so impressed by Qdoba.
Most retail, service and business-to-business companies assume that if a customer or client bought once they will be back when they are ready to buy again. This is foolish and flat-out wrong.
The most successful small businesses know that customers and clients stop buying not because they are unhappy, but simply because they feel unappreciated and ignored. A lost client campaign is a cheap and effective way to make those clients feel appreciated and let them know you want them back. It only takes one return sale you wouldn't have otherwise had to pay for an entire campaign every single month.
Here is a simple, 3-step strategy you can use to put one of these systems to work in your own small business.
Make sure you capture all client information, everytime, no exceptions - You need a system that will capture the contact and transaction information of your customers, the initial sale and all subsequent sales.
Run a report every month of clients who have not bought from you recently - If your business is retail, a period of 60-90 days after their last purchase is optimal. For business consulting, the period depends upon the solutions you offer.
Send a personal letter designed to bring them back to your small business - Let them know they are missed and that you want to make sure they have been happy with their solutions. Make a special offer to bring them back in the fold. For retail, a certificate for something free with any purchase works well. Businesses respond well to "technology check-ups" and information about new solutions you have available. more...
Start a Secretarial Service
This week, something happened with that program that impressed me, and packs a heck of a marketing lesson for local small business owners. Let me explain…I’ve been traveling lately, and had not been to Qdoba in nearly a month. When I returned home from my last trip, I checked my E-mail and found a message from them inside.
Here’s an excerpt: We’re About To Put Your Face On A Milk Carton. Michael, We haven’t seen you around lately. And we miss you. So here’s a quick reminder about why you came here in the first place. We’ve got hundreds of menu options, from burritos to grilled quesadillas, taco salads and Warm 3-Cheese Queso that has been known to bring taste buds to their knees. And, it’s all made fast, fresh and right in front of you from real, fresh ingredients. One taste will remind you. You’ll never go missing again. –> GET FRESH FOR FREE. Buy any entree, get any entree of equal or lesser value FREE.
The “marketing geek” term for this is a lost customer promotion. The idea is bring people who had been good customers in the past, but have not been in recently, back in the restaurant to buy again. These campaigns are astoundingly effective, but most businesses just do not execute the strategy well. This is why I was so impressed by Qdoba.
Most retail, service and business-to-business companies assume that if a customer or client bought once they will be back when they are ready to buy again. This is foolish and flat-out wrong.
The most successful small businesses know that customers and clients stop buying not because they are unhappy, but simply because they feel unappreciated and ignored. A lost client campaign is a cheap and effective way to make those clients feel appreciated and let them know you want them back. It only takes one return sale you wouldn't have otherwise had to pay for an entire campaign every single month.
Here is a simple, 3-step strategy you can use to put one of these systems to work in your own small business.
Make sure you capture all client information, everytime, no exceptions - You need a system that will capture the contact and transaction information of your customers, the initial sale and all subsequent sales.
Run a report every month of clients who have not bought from you recently - If your business is retail, a period of 60-90 days after their last purchase is optimal. For business consulting, the period depends upon the solutions you offer.
Send a personal letter designed to bring them back to your small business - Let them know they are missed and that you want to make sure they have been happy with their solutions. Make a special offer to bring them back in the fold. For retail, a certificate for something free with any purchase works well. Businesses respond well to "technology check-ups" and information about new solutions you have available. more...
Start a Secretarial Service
Secretarial Services:A Simple Way to Happier Customers
A few nights back I drove (way too fast, ahem) towards Hollywood Video to pick up a few DVDs. The time was 11:57 when I pulled up to the curb and hopped out of my car.
As I approached the door, the clerk on the other side noticed me, raced towards the door and quickly slammed the lock shut while doing his best not to make eye contact.It got me thinking about another experience at Borders.
I’m a night person. I love books. I love going to Borders at 10PM, and staying until the 11PM closing bell. But it’s not unheard of for me to get in the door at 10:50 with a big list of books to grab and buy.
Usually, I’m greeted with cold stares from the folks whose wages I pay. Just once, I’d love to hear across the loudspeaker:
“It’s 11PM and we’re closed, but if you love books as much as we do, you might need just a couple more minutes to decide on your purchases. Go ahead. The doors are locked but we’ll keep the registers open for just another 5 minutes. Make your selections and come on up.”
The truth is they are already keeping the registers open at both Hollywood AND Borders the extra five minutes, because there are customers who stay until the last minute and need the time to checkout.
Local retailers: Why not teach your people to turn it into … yet another reason … to love your store; instead of making your customers feel like they are ruining your employees’ nights? Little things count! more...
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As I approached the door, the clerk on the other side noticed me, raced towards the door and quickly slammed the lock shut while doing his best not to make eye contact.It got me thinking about another experience at Borders.
I’m a night person. I love books. I love going to Borders at 10PM, and staying until the 11PM closing bell. But it’s not unheard of for me to get in the door at 10:50 with a big list of books to grab and buy.
Usually, I’m greeted with cold stares from the folks whose wages I pay. Just once, I’d love to hear across the loudspeaker:
“It’s 11PM and we’re closed, but if you love books as much as we do, you might need just a couple more minutes to decide on your purchases. Go ahead. The doors are locked but we’ll keep the registers open for just another 5 minutes. Make your selections and come on up.”
The truth is they are already keeping the registers open at both Hollywood AND Borders the extra five minutes, because there are customers who stay until the last minute and need the time to checkout.
Local retailers: Why not teach your people to turn it into … yet another reason … to love your store; instead of making your customers feel like they are ruining your employees’ nights? Little things count! more...
Start a Secretarial Service
Secretarial Services:Entrepreneur quiz and top 10 list
Fun post at Fractals of Change on the top 10 ways to tell if you are an entrepreneur.
My personal favorites:
10. You can’t bring yourself to call anyone “boss”.
8. Instead of saying “there oughtta be a law”, you say “there could be a business…”
2. You have to take two zeros OFF the numbers in your business plan or no one will believe it.
1. You didn’t read this list because you already know what you are (and you don’t have time to read lists).
Read the rest at: Are You an Entrepreneur?. more...
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My personal favorites:
10. You can’t bring yourself to call anyone “boss”.
8. Instead of saying “there oughtta be a law”, you say “there could be a business…”
2. You have to take two zeros OFF the numbers in your business plan or no one will believe it.
1. You didn’t read this list because you already know what you are (and you don’t have time to read lists).
Read the rest at: Are You an Entrepreneur?. more...
Start a Secretarial Service
7/31/2005
Secretarial Services:Business card design tips
Advances in printing technology have created a cottage industry for online business card companies that offer full-color cards for extremely competitive prices. Enter �?obusiness cards�?� in any popular search engine, and you�?Tll find hundreds of companies boasting thousands of eclectic designs�?"from patriotic motifs to fields of morning glories.If you�?Tre tempted to upgrade your business card to a design featuring a gleaming racecar or pastoral scene, slam on the brakes! When choosing a design, less is more. If you wouldn�?Tt insert a photo of a cuddly kitten on your resume, what would possess you to place one on your business card�?"unless, perchance, you�?Tre a veterinarian?For most professionals, an uncomplicated, clean design works best. If you work in a creative field, where �?oedgy�?� is the buzzword, you can afford to experiment. Otherwise, follow these basic rules:Traditional black type on a white or cream card stock never goes out of style.Paper selection matters. Opt for 12 pt. card stock, which is the ideal paper weight.You may choose a matte (dull) or glossy finish. Gloss is often overkill, while matte remains classic. Use your judgment, based on your specific industry�?Ts norms.Business cards should be considered part of your marketing kit. Their design should tie in with your letterhead, envelopes and other communication tools. If you don�?Tt already have a logo, hire a designer who can create a corporate identity package that features a consistent look. A final reminder: Always carry your business cards with you, and replenish your supply long before you give away your last card. more...
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7/30/2005
Secretarial Services:Quick Conversation Starters
Ever wanted a simple way to start a conversation? Here’s Bruce Allen’s take on it… An age old dilemma when meeting new people at business networking events. What am I going to say?
You wonder how to start a conversation; worry that you'll sound silly commenting on weather for the billionth time. Read Bruce’s post to find out how to change that. more...
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You wonder how to start a conversation; worry that you'll sound silly commenting on weather for the billionth time. Read Bruce’s post to find out how to change that. more...
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7/25/2005
Secretarial Services:Planning for a Home-Based Business
I would like to start working out of my home in the next couple of years. What can I do now to prepare? You definitely want to have goals ... more...
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7/17/2005
Secretarial Services:Should I Keep My Day Job While I Start My Business?
I’m thinking about leaving my job and starting my own home-based business. Should I try to keep my current job while I start up my business, or should I just go for it? It's a good idea to retain ... more...
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Secretarial Services:Tax Breaks for Home Businesses
I've heard that home-based businesses get tax breaks from the IRS. Is that true, and what kinds of tax breaks are we talking about? The most important tax break for home-based business owners is ... more...
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Secretarial Services:60-Second Guide to Setting Up a Home Office
There’s no place like home, especially when you get to work there too. While others deal with frustrating commutes and noisy cubicles, you’re getting ahead and getting things done. Or ar ... more...
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Secretarial Services:Small Business Advertising Basics
In the broadest sense, anything that promotes your business might be considered advertising, whether it's a radio spot, a brochure or a trade show booth. But the term "advertising" usually refers to p ... more...
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Secretarial Services:Learn What Keeps Your Customers Up at Night
Sometimes there's just no substitute for good old-fashioned communication.Just ask Adrienne Lumpkin. She'll tell you customer relationships were key to the success of Alternate Access, the Raleigh, No ... more...
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Secretarial Services:What Basic Information Goes in a Press Release?
In addition to the news itself, your press release should indicate where your company is headquartered and who to contact for more information ; or to set up an interview. Both of those things, along ... more...
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7/16/2005
Secretarial Services:It's a Great Time to Be an Entrepreneur!
It is a great time to be an entrepreneur. It's never been easier, faster or cheaper to get into business then it is now. I see the trend continuing with every year allowing businesses to be started with less and less money. Notice I didn't say personal effort or the ability to conquer your fears were getting easier, but the fact that the costs are driving down will allow people who have the guts and drive to start a business. more...
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Secretarial Services:Cultivating Biz Whizzes
Steve Mariotti of NFTE wrote one of the first business books I ever read. It is still on my shelf. It is great to see that his company is still influencing America's young people. Please note that starting and running a business is a lot of hard work, but so is a job. I'd personally rather be running a business. Doug Kersten Cultivating Biz Whizzes "More teens are starting their own businesses, and groups like the National Foundation for Teaching Entrepreneurship are helping them do it. Many people who decide to become entrepreneurs do so because they aren't satisfied with more...
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Secretarial Services:The Importance Of Subheads In Your Marketing
You need to seriously look at the layout of your marketing materials. Look at your web pages, your brochures, your emails, your handouts, your sales letters - and all of your advertisements.Are you using subheads?You should be.It's easier on the eyes to have a scanning ability built in. And subheads make it easy on the reader to quickly find the areas that are of interest.Chances are... they will not read your sales piece from start to finish. They will skim and scan - looking for things that catch your eye.And the subheads job is to guide them (by scanning) to the order page without having read the entire thing.Good subheads can tell the story and get them to order.Good subheads are powerful headlines in themselves.For ex...3 Things You Must Do Today To Improve Your BusinessREVEALED! The secrets behind their success... and their fall to lose it all.When you are crafting subheads - put them in bold and centered. Even a font size bigger and a different font can help guide the eyes down the right path.The path that leads to a sale and another happy customer! more...
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Secretarial Services:The most valuable business resource in the world - for FREE?
Every single month I realize that the MOST valuable business resource I have ever found was given to me for free.18 months ago I signed up for Dan Kennedy's Gold membership and newsletter. It was free for 3 months and at that time I could make the decision if it was worth the $39 per month they wanted. Kinda high for a newsletter - but if it was good - then worth it.Yup - it was good.Incredibly good. In fact the best business newsletter I had ever read.Full of real life advertising examples, success stories, failure stories, tools to use, ideas to steal, money making tips every month... tons of them.An absolute goldmine worth of information if you are a business owner, or want to be one.It's free for 3 months - I would sign up if I were you - http://www.dankennedy.comLet me clarify though - Dan's newsletter is absolutely invaluable... so are the tips you will find here (also for free). Make sure you check out all the channels on The Blog Channel - every day you can get new tips and advice to build your business and income - for free.The Blog Channel more...
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Secretarial Services:Making Your Marketing and Advertising Pay
Some simple techniques you should be using in your marketing and advertising to stand out from the crowd.- Tie in your sales copy/newsletters/marketing campaigns, etc. with newsworthy topics, holidays, events happening, local interests, and personal interests' stories.Eg - Michael Jacksons acquittal, Brad/Angelina/Jennifer, The Runaway Bride, Fathers Day, Summertime, NASCAR fascination, Sports comebacks, etc.- If your product is not sold in stores �?" tell them! This gives it exclusivity and makes it more likely that they will want to order if they know they cannot get it anywhere else.If your special is only available for the month of June - tell them - and tell them why (one of the most powerful things you can ever do in your marketing is to tell them why you are launching new products, why you are packaging them this way, why you are giving a discount, etc.The reason why is THE MOST powerful thing you can ever use in your marketing and advertising)- If you can, delay their payments. �?oPay nothing now�?� is a very powerful promise that has built many multi-million dollar businesses. Or, if some money is required �?" offer them a payment plan over the next 6 or 12 months. People may scoff at paying $1,200 out of their pocket today but those same people may be very willing to pay $150 per month for 12 months �?" even if it means they pay a much higher rate.- Get them involved in your letter or ad through questions, surveys, and check boxes �?" whatever you can do to keep them interested. That is why Readers' Digest does so well! Take this sticker and place it here. That gold sticker and place it here. When you get them involved in your copy they are much more likely to stick with it until they have ordered.- Talk about some product negatives. GASP! No product or service in the world is perfect �?" be honest with them about that and you will be the only honest person they have comeacross in business. Tell them the limitations, or the catch, or the one thing that you can never use it for. Incredibly powerful when you are the one to bring this up �?" they are already thinking, �?owhat�?Ts the catch�?� so tell them what it is.- Make the offer very selective �?" and make sure they understand that they are part of an exclusive offering �?" and what that means to them. Make a special offer for your existing client ONLY (and make sure they know that only they can get this deal). Make a special time (after midnight sale) for exclusive pricing not available at any other time.Show them you do appreciate them and they will appreciate you even more.- Write the ad copy so that when they order, they can easily explain it to their spouse and friends why this is such an incredible deal that they would have been an idiot to ignore it.Take one of the above and test it out over the next week. See what happens with your response - you'll be pleasantly surprised. Guaranteed. more...
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Secretarial Services:Do you use Yellow Page advertising?
Effectively? Some of the most boring advertising can be found in the Yellow Pages!And yet, 40% of your clients buy based on the research they do in the Yellow Pages - 40%! Online yellow pages and offline print directories -... more...
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7/15/2005
Secretarial Services:Satisfied Customers and Loyalty
We always want more, it seems. When you started your business, customers of any kind seemed good, didn't they? Quickly, you learned they needed to be profitable customers. Then you went for satisfied customers. Before long your Internet surfing and... more...
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Secretarial Services:What Customers Really Want
Years of research and millions of dollars spent studying customers for every size business keeps coming back with the same answer: Customers want to be treated differently. If this is so easy to understand, why is it so hard to... more...
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Secretarial Services:Systematically Flood Your Leads With An Education
One of the tactics I love to employ in the landing of new clients is something I call an "Info Storm."Here's the basic idea. You meet a new prospect, go over the solutions you have for and then jointly decide on some next steps involved in them hiring you. Now, most people go away promising to send a proposal or follow-up in some manner. But, what also happens it that 3 other people slip in later that day and make a fine proposal for that same piece of business. So, what do you... more...
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7/14/2005
Secretarial Services:Just Say No Once In A While
Every once in a while you've got to decide that a new client or a new project just isn't a good fit. You know the ones I'm talking about. You can usually feel it in your gut at that first meeting. But, hey, they said that would pay you, (usually after some attempt to get you to lower your price) so you took the work.It can be frightening to do, but nothing will be better for you or the prospective client than your ability to size up a project and decline it if it doesn't fit.You... more...
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Secretarial Services:What Motivates Someone To Refer You?
I have studied the idea of referral marketing for years and, when designing a referral marketing system, it almost always comes down to answering this simple question.What would motivate someone to refer you?The good news is - the answer is always the same. The bad news - designing a system that gets at this answer can be tricky.So, the answer. People refer businesses, services, products, people, movies, barbers - you name it - if it makes them look and... more...
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Secretarial Services:OOKO Search
OOKO Search - Smart search for shareware and freeware. The best way to search for software for all your daily needs. more...
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Secretarial Services:BestSoft 1.07.05
The Reference book of software. The Descriptions more than 8000 programs, split on category. References are given On the most popular programs to home sites. Is it Also specified status (free and shareware programs). [New | License: Shareware $10 | Requires: Win 98/ME/NT/2000/XP | Size: 1243KB] more...
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Secretarial Services:Building a Table AutoFit
AutoFit is a very helpful feature when working with tables. AutoFit adapts the table column width to the current content.
TX Text Control's set of methods and properties provides you everything you need to create such a feature. I have finished a fully functional sample which shows you how to realize AutoFit with TX Text Control .NET.
Please have a look at the sample in our source code library:
Building a Table AutoFit feature
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Secretarial Services:XXLEdit Pro 1.96
presents free #1 thing for your word processing productivity [Update | License: Shareware $49.95 | Requires: Win 95/98/ME/NT/XP | Size: 1293KB] more...
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7/12/2005
Secretarial Services:3 Ways to Network
Networking is essential to building relationships and adding to your client list as a freelance writer. Check out how you can network for success!... more...
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Secretarial Services:Creating a Business Plan for Your Writing Career
These following guidelines will help you get the wheels rolling on your freelance career. Once this foundation is set, you will go from dreaming about success as a freelance writer to living it.... more...
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Secretarial Services:Freelance Writing Jobs
This is a good resource for freelance work, and permanent positions for the growing writer. You can also post your resume and apply for writing fellowships.... more...
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Secretarial Services:Website Help :: Freelancer Design
Author: Web WorkSubject: Freelancer DesignPosted: Fri Jun 24, 2005 10:00 pm (GMT 0)Topic Replies: 0I have purchased a Template that must be customized and integrated into my smarterscripts freelance script. Above and beyond the normal images required for the script i need the following images: - "How it works" Flow chart - Submit a Document - Get Certified - Improve Score - Manual Here is the template: http://www.templatemonster.com/flash-templates/7842.html You must be familiar with the smartscripts freelance scripts.Read more... more...
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7/08/2005
Secretarial Services:Anchoring - Quick Access to Your Goal While You Work At Home
Universal Events, a company in the SouthernHemisphere, is running a series of weekend seminars designedto give us an important reminder to use the simple and effectivetechniques created through NLP: Neuro-Linguistic Programming.
Do you remember - are you using - that little technique called 'anchoring' ?
This is where you remember an instance (and that isall you need) where you were successfully doing something thatepitomises your goal. You attach to your clear picture of that successful instance yourstrong, positive emotion related to it. Now you locate that image-emotion somewhere in your body, for example, your chest, your shoulder, yourleft palm.
Having done that, whenever you then want to have that strongvisual-emotional reminder to guide and promote your goal achievement,you just tap or hit its location on your body. A slap on the shoulder,bringing a fist to your chest, or clapping your right hand against your left.
This action is your instant prompt and recreation that takes you to thatplace of success.
Work with it. Take advantage of its simplicity, and its ability to instantlyrefocus your intent and desire on to your goal. Set it up and use itrepeatedly throughout the day for optimum effect.
And if you'd like to read more on NLP or see what seminars they are offering in Australia, go to: Universal Events. Here's to your Habitual Success Raven HPublisher Seismicfish.com
Get your free articles, Action! Tips and Learning Nuggets here. Copyright 2005 Seismicfish.com All rights reserved. more...
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Do you remember - are you using - that little technique called 'anchoring' ?
This is where you remember an instance (and that isall you need) where you were successfully doing something thatepitomises your goal. You attach to your clear picture of that successful instance yourstrong, positive emotion related to it. Now you locate that image-emotion somewhere in your body, for example, your chest, your shoulder, yourleft palm.
Having done that, whenever you then want to have that strongvisual-emotional reminder to guide and promote your goal achievement,you just tap or hit its location on your body. A slap on the shoulder,bringing a fist to your chest, or clapping your right hand against your left.
This action is your instant prompt and recreation that takes you to thatplace of success.
Work with it. Take advantage of its simplicity, and its ability to instantlyrefocus your intent and desire on to your goal. Set it up and use itrepeatedly throughout the day for optimum effect.
And if you'd like to read more on NLP or see what seminars they are offering in Australia, go to: Universal Events. Here's to your Habitual Success Raven HPublisher Seismicfish.com
Get your free articles, Action! Tips and Learning Nuggets here. Copyright 2005 Seismicfish.com All rights reserved. more...
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Secretarial Services:Keeping Your Email Box Organized & Ready for Business
Learning how to get the most organization from your email software is very likely the most important skill you can learn to conduct a successful online home business. more...
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Secretarial Services:Children in the Home Business Environment
Operating a home business is seldom easy and interruptions come in all shapes, sizes and forms. Between the family, friends and neighbors who call or come by, and the telemarketers who insist on ringing your number off the hook, getting through the workday can be a real challenge. more...
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Secretarial Services:Advertising Your Home Business on a Budget
When you are starting out in a new home business and no one knows who you are, one of the greatest challenges you will face is how to drum up new business. more...
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Secretarial Services:Your Home Business: Turning Pennies into Dollars
Henry Ford taught us that to simplify the manufacture of automobiles, that the best way to do so was to install the assembly line. That one change revolutionized the auto manufacturing industry permitting the industry to build cars at a cost whereas the average person could afford to buy one. more...
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Secretarial Services:How to Stay Focused on Your Home Business Goals
When you are the owner of a home business, you will find hundreds of distractions that vie for your time, energy and focus. more...
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Secretarial Services:Finding Your Home Business Niche
When some folks begin to think about a business of their own, they know in that very moment what kind they are going to start. Then, there are the rest of us... more...
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7/07/2005
Secretarial Services:Home Based Business and Promotion
Since we’ve been on the topic of advertising for small business this week let’s carry on the theme by talking about some promotion methods that work well for start up home businesses. If you’ve just started your home based business chances are that you don’t have the money to hire an advertising agency and even if [...] more...
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Secretarial Services:Working from Home - The Freelance Life
Freelance Article Writer Wanted. If you saw this opportunity, would you have what it takes? Writing veteran Barb Clews gives us an overview of the essentials. more...
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Secretarial Services:35 Tips on Starting and Naming a New Business
Here are 35 tips on starting and naming a new business. Learn more here. more...
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Secretarial Services:How To Ask Questions That Make You Money
Here are 4 of the really important questions that can make you money on the web. more...
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Secretarial Services:Top Ten Reason To Market Your Business Online
The Internet. The great leveling medium that makes a small business nearly as accessible as TheBigCorporation.com. But many businesses throw up a site without much thought about the potential impact it can have their business. Why should you have a web site? Why should your business be online? These 10 reason will give you something to think ... more...
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Secretarial Services:Marketing Success Defined
How do you personally define success? High income? Substantial net worth? A fine home? Peer recognition? On a personal basis, there are likely almost as many definitions of success as there are people in the world. In marketing, though, there are just four measurable elements of success. Do you know which? more...
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Secretarial Services:Home Business Idea: A Little Secret About Public Domain Treasures
In this post about home business idea, you know:
A Little Secret About Public Domain Treasures
I bet this little secret is going to get YOU excited...just
like it did me. I just discovered public domain treasures and
it's a perfect business opportunity for many new internet
entrepreneurs.
Did you know there's a little known loophole in US law that
allows anyone to distribute, resell or give away expired
copyrighted content? Officially, its called public domain, and
savvy marketers "borrow" it to publish instant products.
Public domain refers to anything that is NOT protected under US
copyright law. This includes all works published before 1923 and
under certain conditions, works published up to 1978. A "work"
can be anything, a book, movies, plays, songs, photographs,
instruction manuals, posters, courses, reports, etc. You could
take these works, repackage them and sell them for a profit. By
tapping into public domain content, all the nitty gritty work
has been done for you.
There are almost an endless number of ways that you can make
money with public domain content. Let me suggest 10 different
models you can use to activate and tap the public domain
treasures.
Model 1: Resell It.
You can re-publish public domain content exactly as it is.
Whether it's a book, a movie or even music, you can take this
content and quickly turn it into a product. Just copy it as it
is and start selling it.
Model 2: Website Content
You can take the text of the public domain work which relates
to a product you are selling or an affiliate program that you
are promoting. You then create web pages and include links back
to your product page.
Model 3: Repackage
You can repackage a public domain work into a new product. You
can use the ideas and some of the content of public domain
works to create new and better products.
Eg. Walt Disney characters Snow White, the Little Mermaid were
all stories from the public domain.
Model 4: Multimedia
You can change the books in print into a CD or even a video
set. Add to the perceived value of the product by offering ways
to consume the information. What was once simply a "book" can
now be a complete home study course or training program.
Eg. The famous "Think & Grow Rich" by Napoleon Hill has been
made into an audio CD which is a more convenient format.
Model 5: Reprint Rights
You could sell your version of the information product along
with marketing materials. People love reprint rights and it's a
quick and easy way to make tons of money immediately. You can
sell reprint rights only to a derivative product you have
created from the original public domain material.
Model 6: Upsell
You can use public domain works and use then as an "upsell" to
a regular version of your best selling product. You simply
present your buyer with an additional opportunity to "upgrade"
their order or add something to their order.
Model 7: Bonuses
Simply use the work as a bonus to your main offering. People
love bonuses and will buy a product just for the bonus, if its
unique and not something they've seen all over the net already.
Model 8: Viral E-books
You simply take parts of the book and turn it into a viral
e-book by allowing others to pass along or even sell this
e-book as their own. Once you trigger the "virus" its nearly
impossible to make it stop because people keep passing it on
and than these people keep passing it on etc, etc.
Eg. Rebecca fine from Seattle, WA used this exact technique to
accidentally launch her six figure business with an interesting
book, written in 1910 "The Science of Getting Rich" by Wallace
D.Wattles.
You can "super-size" this strategy by creating a viral e-book
with the material and then including affiliate links that pay
you commissions anytime someone buys from your recommended
resources.
Model 9: Google AdSense
You can use the material to create an information-rich website
and then place a tiny piece of code from Google to run their
AdSense program on your site. You'll essentially partner-up
with Google and get paid a percentage for everyone that simply
clicks on the ads Google places on your site.
Model 10: Articles/ Mini Courses
You could use little contents from public domain works and
create a mini-course that people would subscribe from your
site. You just load a series of 4 to 10 articles into your
auto-responders and it delivers it on a total auto-pilot.
You can also use the material into 500-800 word articles to
distribute for free publicity and traffic to your sites.
Editors of e-zines and owners of web sites are always looking
for hot fresh content and in exchange they'll send you over
targeted traffic.
Eg. Matt Furey discovered a little unknown book on "Catch
Wrestling" and turned it into a complete manual and video
e-course of 12 lessons for his market of fitness and wrestling
buffs. He had earned over $1million dollars in sales from this
one book.
Among the topics available in the public domain treasures are:
Health & Fitness
Fun & Games
Sports & Recreation
Hobbies & Crafts
Education & Self Improvement
Food & Cooking
Animal & Pets
Home Garden & much much more.
Public domain works provides a huge opportunity to newbies in
the internet world to tap these vast treasures. Simply put, you
can use these works to instantly create e-books, manuals,
articles, reports or any other type of information products in
a snap. GOOD LUCK!
About The Author: You'll find step-by-step advice on 19 killer
internet business and internet marketing models as marketed by
TOP internet Entrepreneurs at www.e-HomeBiz.net. It is one of
a kind mini-encyclopedia with Master Resell Rights.
Home Business Idea ** Resources for You **
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7/06/2005
Secretarial Services:Close More Sales with a Direct Approach
Close More Sales with a Direct Approach
by Chris Ellington
Pretty much anyone you ask rolls their eyes when talking about salespeople. "Windbag", "Schmoozer" and "Full of hot air" are the phrases that come to mind - well, those are the nice phrases.
Salespeople have bad reputations. Many times this reputation is well deserved, meaning that prospects have their BS-meter turned way up when you walk into the room. Yes it's true, you are instantly transformed from "small business owner" into "salesperson" and all of a sudden they don’t trust you.
You can close more sales than your competition by simply avoiding the alarms on that BS-meter. Don't flim-flam and don't dance around the issues. Be direct and straight-shooting. Life is too short to waste time trying to couch things inside hidden meanings. If it needs to be said, say it. If you shouldn't say it, shut up. Simple? Yes.
Effective? Very!
When you are calling on a prospect, don’t pretend you are his long lost brother. Start the presentation with an expectation of forming a business relationship. Make it clear that this business relationship benefits his company, his team and his own position.
Tell him exactly which of his problems you are there to solve. Let him know that the problems have solutions, and that you can deliver those solutions. But it isn’t just about you delivering solutions. You must deliver solutions within his particular constraints. He has price constraints, time constraints and political constraints. Make sure you address each of his needs and before you walk out of the room tell him whether or not you can deliver those solutions within his particular constraints.
You'll find that an opening like this shortens your sales cycles. You will be recognized as a "breath of fresh air". Prospects don't like BS. Give it to them straight.
Chris Ellington gives effective and easy to implement marketing strategies to small business owners and home business entrepreneurs. His Simplified Selling System has been a favorite of salespeople around the world. Get your free marketing strategies at www.simplifiedselling.com.
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by Chris Ellington
Pretty much anyone you ask rolls their eyes when talking about salespeople. "Windbag", "Schmoozer" and "Full of hot air" are the phrases that come to mind - well, those are the nice phrases.
Salespeople have bad reputations. Many times this reputation is well deserved, meaning that prospects have their BS-meter turned way up when you walk into the room. Yes it's true, you are instantly transformed from "small business owner" into "salesperson" and all of a sudden they don’t trust you.
You can close more sales than your competition by simply avoiding the alarms on that BS-meter. Don't flim-flam and don't dance around the issues. Be direct and straight-shooting. Life is too short to waste time trying to couch things inside hidden meanings. If it needs to be said, say it. If you shouldn't say it, shut up. Simple? Yes.
Effective? Very!
When you are calling on a prospect, don’t pretend you are his long lost brother. Start the presentation with an expectation of forming a business relationship. Make it clear that this business relationship benefits his company, his team and his own position.
Tell him exactly which of his problems you are there to solve. Let him know that the problems have solutions, and that you can deliver those solutions. But it isn’t just about you delivering solutions. You must deliver solutions within his particular constraints. He has price constraints, time constraints and political constraints. Make sure you address each of his needs and before you walk out of the room tell him whether or not you can deliver those solutions within his particular constraints.
You'll find that an opening like this shortens your sales cycles. You will be recognized as a "breath of fresh air". Prospects don't like BS. Give it to them straight.
Chris Ellington gives effective and easy to implement marketing strategies to small business owners and home business entrepreneurs. His Simplified Selling System has been a favorite of salespeople around the world. Get your free marketing strategies at www.simplifiedselling.com.
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Secretarial Services:Job Interview Answers
An Article by Sanjib Ahmad more...
Home Based Business Resources
Originally Posted on 7/1/2005 4:38:38 PM
Content source: http://www.goarticles.com/cgi-bin/showa.cgi?C=45293
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Secretarial Services:Business Plans
An Article by Sanjib Ahmad more...
Home Based Business Resources
Originally Posted on 7/1/2005 2:11:35 PM
Content source: http://www.goarticles.com/cgi-bin/showa.cgi?C=45291
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7/05/2005
Secretarial Services:The NEW online equivalent of an effective newspaper advertisement is FREE
Ask anybody who has been in business for a long enough and they will tell you how newspaper advertisements have for decades helped to build countless small businesses. more...
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7/02/2005
Secretarial Services:How To Create A Brochure And Cover Letter Your Prospects Will Respond To...NOW!!!
Millions of dollars are spent annually on creating and sending brochures and cover letters. Most of these dollars are wasted, because these marketing materials don't do what they're supposed to do: get a prospect to act, either by requesting further information, picking up the phone and making an appointment, or actually buying something.
These are the sole purposes of marketing documents. If the brochure and cover letter you create don't do one of these three things, they have failed. Completely.
Which brings us to the first rule of this game: the brochure and cover letter you produce must have a purpose. And since the only real purpose of any marketing document is motivating immediate prospect action, the purpose of what you create can only be one of the three things above.
Your brochure and cover letter exist either to:
. get the prospect to request more information;
. call up and arrange an appointment, or
. buy something, by either filling in an order coupon, or walking into your establishment.
Prominently post the purpose you have selected before you write your brochure and cover letter. Everything you put into this brochure, this cover letter must work towards achieving this single objective. Nothing else must be allowed in.
The truth is, when most marketers create their brochures and cover letter they get off the track. They forget what they're doing... and why. Don't be one of them. There's a very easy trick to seeing if your brochure and cover letter are correct: after you write each sentence, ask yourself if it's helping achieve your overriding objective. If it isn't, it's wrong. And that's a fact.
Focus On The Prospect, Not Yourself
Everybody supposedly knows that all marketing documents ought to be about your prospect, not about you. Sadly, the vast majority of brochures and cover letters fail to achieve this objective. Take a brochure I received in today's mail: on the mailing panel it simply says, "Instrument Calibration and Repair. Calibration: Standardizing a measuring instrument." That's it.
Now, I ask you: are these words about the sender, or about the recipient? It's obvious, isn't it! Lines that are about the marketer rightly elicit this response: "So what!" "Instrument Calibration and Repair". So what! What does this have to do with me, your prospect?
Selling doesn't have to be hard. Simplified SellingLines that are about the prospect, the most important person in every brochure and cover letter, get this response: "Aha!"
The prospect is interested in knowing one thing and one thing only about you: "What can you do for me?" And when that question is answered, he's interested in these questions: "When can you do it?" And "How much will it cost me"?
When you're writing a brochure, do this simple test. Read each sentence and ask yourself if it's about you or your prospect. If it's about you the sentence will feel incomplete, because it won't have the persuasive information the prospect wants. No wonder! Your prospect is saying, "So what?" to it.
But if the sentence is focused on your prospect, offers him honest, believable benefits, and motivates him to take immediate action, it's finished. Doing Your Homework
The big reason most people's brochures and cover letters fail is because their creators don't do any homework before writing them. Most people hate writing; their objective is to get it out of the way as quickly as possible, right or wrong. But not your savvy marketer! He may hate writing as much as the next person, but he never loses sight of his objective: that each marketing piece will either make him a profit, or be a dead loss. And that if he's to achieve the former, he needs to get other people, his prospects, to act... NOW!
Homework helps achieve his objective. What You Have To Know Before You Write The first thing you've got to know before you can successfully create any brochure or cover letter is who you're talking to.
The best marketing documents, even if millions are sent out, are conversations between two people... you and just one prospect. You have to know who this prospect is and have to understand what he wants, when he wants it, why he might not take action to acquire it, and how much he can afford to pay for it. All these points must be dealt with in your marketing materials.
Without a doubt, one of the greatest single reasons why marketing communications fail to get people to take action is because those people don't feel that what they're being asked to consider has anything to do with them... it doesn't speak to them about what's important to them and, therefore, doesn't motivate them to take immediate action. In marketing, this is disastrous.
Hint: don't create brochures and cover letters for a mass. Create them for a single person, a person who represents your market. Make yourself focus on this single individual, perhaps someone you know; certainly someone you know about. This will help you create just the right tone and style. In writing to this individual, consider what he wishes to achieve, when, what specific benefits (in priority order) will motivate him to act, and what he has to do to get these benefits... NOW!
Fashion The Components Of Your Brochure And Cover Letter Creating a brochure and cover letter is rather like making a quilt. You need to fashion each individual square before you knit the whole together.
Start with the Anxiety Component.
Using Anxiety Information People act when action is less threatening and more desirable than non-action. Most of us are pretty lethargic; even when we have problems, our inclination is simply to hope they go away without us having to exert ourselves. This is one of the major problems each marketer must overcome.
Identifying and utilizing prospect anxiety helps us achieve this objective. What is happening to our prospects? What are they likely to lose if they don't take immediate action? How believable can we make this loss? Who is willing to testify that these things will happen? This is the kind of information you need to use in your Anxiety Component.
Remember: fear of loss is always a greater motivater than hope for gain. Your prospects know what they have now... and even if it isn't what they want, they are still afraid of losing it.
Be specific! Don't just vaguely intimate to your prospects that they will lose something by failing to act. Be specific. Tell them how much they'll lose, when they'll lose it, why they'll lose it. Use numbers... and the names of real authorities. In short, make the anxiety you use authoritative. Turn The Features Of What You Produce Into Benefits
If you want your brochures and cover letters to get fast prospect response, you've got to turn the features of what you produce into buyer benefits. Features are things that pertain to what you're selling... color, size, weight, payment terms, delivery information, etc.
But these things are only important insofar as they can be transformed into benefits that motivate immediate prospect response. In other words, the fact that your widget comes in blue is no necessary advantage; it's merely a feature whose significance you must establish and sell to the prospects.
Here's how to handle this problem: list all the facts (features) about what you're selling. Now transform them into buyer benefits by starting a sentence about each one beginning, "You get..." A feature is merely a feature until you turn it into a client-centered benefit using a "you get" sentence. When you're finished with this activity you should have dozens of "you get" sentences.
Now the trick is to prioritize them... which are the most important to your prospects and which most likely to motivate them to take immediate action. Remember: all benefits are not equal. Some are more important than others. And these are the ones you should lead with and emphasize in your brochure and cover letter.
Find And Use TestimonialsYour prospect is a skeptical creature. Take my word for it. He's been burned in the past... and knows his judgment is questionable. Because of this, his natural inclination is to do nothing... the very thing every marketer fears and is constantly working against. That's where testimonials come in.
Recognize that your prospects are skeptical and need to be convinced to act NOW! Believable -- specific -- benefits achieved by people just like them will help motivate them. The key words here are: "believable," "specific", and "people just like them."
Don't make your testimonials vague. Make them specific. Don't say more widgets were produced in an hour... say how many more... and how much money the satisfied customer made as a result. In short, quantify your testimonials... and give them teeth by making them specific and detailed. This is the way to overcome prospect inertia, because with these kinds of testimonials here's what you're saying: do you want an extra widget each hour (with corresponding profit)? Of course you do! And that's why you need our product. Take action now to get it... or keep losing an extra widget each hour of every day.
Turn Your Bio Into A Marketing Hook Most brochures are packed with biographical data about the sender, data that does nothing more than make the prospect scream, "Who cares?" Remember, what I said: EACH line of your brochure and cover letter either works to compel an immediate prospect response, or it shouldn't be there! Thus, every line of your bio must be turned into a reason for the prospect to act. Thus, don't be like this marketer whose brochure I'm looking at: "Mary Pretzer is a graphic design consultant with extensive experience in the use of desktop publishing software and hardware." So what!!!
What benefit does the prospect get from this... does her experience mean she can show you how to produce books faster and cheaper? How much faster? How much cheaper? Make the benefits believable and specific!
Keep in mind that biographical details are not there for your greater glorification (which most brochure creators seem to believe), but to motivate a prospect to take immediate action. Thus even the biographical features of your life must be transformed into benefits the prospect wishes to achieve and which he understands he can get only with your help. Make An Offer
Most brochures and cover letters fail because they leave it up to the prospect to decide when to respond. They say, essentially, "Respond whenever you want to. It doesn't matter to us." But we know in reality that it does matter to the marketer when the prospect responds. The marketer has invested time, treasure, trouble, and talent creating his brochure and cover letter... and the only justification for this is getting more treasure back as fast as possible. That's where the offer comes in.
The offer provides the prospect with the justification he needs for immediate action. It says, "It's not only okay to act NOW, but acting NOW is the only sensible thing to do." As a result, he does act. Offers come in many shapes and sizes... two for the price of one, getting something free (that costs others money), getting more for your money, you name it.
But a few things are common to all: they must offer perceived benefits to the prospect and they must be limited in some way, either in time, quantity, or otherwise. Thus, you should never offer a prospect something like a free audio cassette. That's a feature. And you know people act to achieve BENEFITS.
Thus, "Learn the 6 secrets of producing more widgets each hour... and pay nothing. This $14 audio cassette is yours absolutely free when you get (name of product)... but only if you act within the next thirty days! After that, you have to figure out these secrets yourself!" See the difference? Don't offer people a feature... offer them the benefit that that feature delivers.
Don't offer them anything free... offer them something that's free to them, but costs everybody else.
And never leave your offer open-ended. The whole purpose of an offer is to induce immediate action. And something open-ended torpedoes that objective.
Now Bring It All Together
At this point, it's a good idea to remind yourself what you really want to achieve with your brochure and cover letter. Whatever you've selected... getting your prospect to request more information, make an immediate phone call or buy something... involves action. And it is this action you must work to stimulate. Remember, this stimulation begins where the eye of your prospect first alights. Thus, don't build up to what you want the prospect to do... hit him with it right away... and pile on the reasons why it is to his benefit to do what you want him to do.
Too many brochures and cover letters fail because it takes the marketer too long to get to the point. Your point -- whatever your objective -- isn't something you build up to; it's something you begin with... and which everything in your marketing communication reinforces. Because this communication only has one point... the one you selected at the very beginning.
Now ask yourself: which of the necessary components of effective marketing communications will best help me realize my objective? Starting with a testimonial... prospect anxiety... an offer... a client-centered benefit? The answer depends on your market. But one thing is certain: whatever you select should be a deliberate decision solely determined by your desire to motivate the greatest number of your prospects fastest.
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These are the sole purposes of marketing documents. If the brochure and cover letter you create don't do one of these three things, they have failed. Completely.
Which brings us to the first rule of this game: the brochure and cover letter you produce must have a purpose. And since the only real purpose of any marketing document is motivating immediate prospect action, the purpose of what you create can only be one of the three things above.
Your brochure and cover letter exist either to:
. get the prospect to request more information;
. call up and arrange an appointment, or
. buy something, by either filling in an order coupon, or walking into your establishment.
Prominently post the purpose you have selected before you write your brochure and cover letter. Everything you put into this brochure, this cover letter must work towards achieving this single objective. Nothing else must be allowed in.
The truth is, when most marketers create their brochures and cover letter they get off the track. They forget what they're doing... and why. Don't be one of them. There's a very easy trick to seeing if your brochure and cover letter are correct: after you write each sentence, ask yourself if it's helping achieve your overriding objective. If it isn't, it's wrong. And that's a fact.
Focus On The Prospect, Not Yourself
Everybody supposedly knows that all marketing documents ought to be about your prospect, not about you. Sadly, the vast majority of brochures and cover letters fail to achieve this objective. Take a brochure I received in today's mail: on the mailing panel it simply says, "Instrument Calibration and Repair. Calibration: Standardizing a measuring instrument." That's it.
Now, I ask you: are these words about the sender, or about the recipient? It's obvious, isn't it! Lines that are about the marketer rightly elicit this response: "So what!" "Instrument Calibration and Repair". So what! What does this have to do with me, your prospect?
Selling doesn't have to be hard. Simplified SellingLines that are about the prospect, the most important person in every brochure and cover letter, get this response: "Aha!"
The prospect is interested in knowing one thing and one thing only about you: "What can you do for me?" And when that question is answered, he's interested in these questions: "When can you do it?" And "How much will it cost me"?
When you're writing a brochure, do this simple test. Read each sentence and ask yourself if it's about you or your prospect. If it's about you the sentence will feel incomplete, because it won't have the persuasive information the prospect wants. No wonder! Your prospect is saying, "So what?" to it.
But if the sentence is focused on your prospect, offers him honest, believable benefits, and motivates him to take immediate action, it's finished. Doing Your Homework
The big reason most people's brochures and cover letters fail is because their creators don't do any homework before writing them. Most people hate writing; their objective is to get it out of the way as quickly as possible, right or wrong. But not your savvy marketer! He may hate writing as much as the next person, but he never loses sight of his objective: that each marketing piece will either make him a profit, or be a dead loss. And that if he's to achieve the former, he needs to get other people, his prospects, to act... NOW!
Homework helps achieve his objective. What You Have To Know Before You Write The first thing you've got to know before you can successfully create any brochure or cover letter is who you're talking to.
The best marketing documents, even if millions are sent out, are conversations between two people... you and just one prospect. You have to know who this prospect is and have to understand what he wants, when he wants it, why he might not take action to acquire it, and how much he can afford to pay for it. All these points must be dealt with in your marketing materials.
Without a doubt, one of the greatest single reasons why marketing communications fail to get people to take action is because those people don't feel that what they're being asked to consider has anything to do with them... it doesn't speak to them about what's important to them and, therefore, doesn't motivate them to take immediate action. In marketing, this is disastrous.
Hint: don't create brochures and cover letters for a mass. Create them for a single person, a person who represents your market. Make yourself focus on this single individual, perhaps someone you know; certainly someone you know about. This will help you create just the right tone and style. In writing to this individual, consider what he wishes to achieve, when, what specific benefits (in priority order) will motivate him to act, and what he has to do to get these benefits... NOW!
Fashion The Components Of Your Brochure And Cover Letter Creating a brochure and cover letter is rather like making a quilt. You need to fashion each individual square before you knit the whole together.
Start with the Anxiety Component.
Using Anxiety Information People act when action is less threatening and more desirable than non-action. Most of us are pretty lethargic; even when we have problems, our inclination is simply to hope they go away without us having to exert ourselves. This is one of the major problems each marketer must overcome.
Identifying and utilizing prospect anxiety helps us achieve this objective. What is happening to our prospects? What are they likely to lose if they don't take immediate action? How believable can we make this loss? Who is willing to testify that these things will happen? This is the kind of information you need to use in your Anxiety Component.
Remember: fear of loss is always a greater motivater than hope for gain. Your prospects know what they have now... and even if it isn't what they want, they are still afraid of losing it.
Be specific! Don't just vaguely intimate to your prospects that they will lose something by failing to act. Be specific. Tell them how much they'll lose, when they'll lose it, why they'll lose it. Use numbers... and the names of real authorities. In short, make the anxiety you use authoritative. Turn The Features Of What You Produce Into Benefits
If you want your brochures and cover letters to get fast prospect response, you've got to turn the features of what you produce into buyer benefits. Features are things that pertain to what you're selling... color, size, weight, payment terms, delivery information, etc.
But these things are only important insofar as they can be transformed into benefits that motivate immediate prospect response. In other words, the fact that your widget comes in blue is no necessary advantage; it's merely a feature whose significance you must establish and sell to the prospects.
Here's how to handle this problem: list all the facts (features) about what you're selling. Now transform them into buyer benefits by starting a sentence about each one beginning, "You get..." A feature is merely a feature until you turn it into a client-centered benefit using a "you get" sentence. When you're finished with this activity you should have dozens of "you get" sentences.
Now the trick is to prioritize them... which are the most important to your prospects and which most likely to motivate them to take immediate action. Remember: all benefits are not equal. Some are more important than others. And these are the ones you should lead with and emphasize in your brochure and cover letter.
Find And Use TestimonialsYour prospect is a skeptical creature. Take my word for it. He's been burned in the past... and knows his judgment is questionable. Because of this, his natural inclination is to do nothing... the very thing every marketer fears and is constantly working against. That's where testimonials come in.
Recognize that your prospects are skeptical and need to be convinced to act NOW! Believable -- specific -- benefits achieved by people just like them will help motivate them. The key words here are: "believable," "specific", and "people just like them."
Don't make your testimonials vague. Make them specific. Don't say more widgets were produced in an hour... say how many more... and how much money the satisfied customer made as a result. In short, quantify your testimonials... and give them teeth by making them specific and detailed. This is the way to overcome prospect inertia, because with these kinds of testimonials here's what you're saying: do you want an extra widget each hour (with corresponding profit)? Of course you do! And that's why you need our product. Take action now to get it... or keep losing an extra widget each hour of every day.
Turn Your Bio Into A Marketing Hook Most brochures are packed with biographical data about the sender, data that does nothing more than make the prospect scream, "Who cares?" Remember, what I said: EACH line of your brochure and cover letter either works to compel an immediate prospect response, or it shouldn't be there! Thus, every line of your bio must be turned into a reason for the prospect to act. Thus, don't be like this marketer whose brochure I'm looking at: "Mary Pretzer is a graphic design consultant with extensive experience in the use of desktop publishing software and hardware." So what!!!
What benefit does the prospect get from this... does her experience mean she can show you how to produce books faster and cheaper? How much faster? How much cheaper? Make the benefits believable and specific!
Keep in mind that biographical details are not there for your greater glorification (which most brochure creators seem to believe), but to motivate a prospect to take immediate action. Thus even the biographical features of your life must be transformed into benefits the prospect wishes to achieve and which he understands he can get only with your help. Make An Offer
Most brochures and cover letters fail because they leave it up to the prospect to decide when to respond. They say, essentially, "Respond whenever you want to. It doesn't matter to us." But we know in reality that it does matter to the marketer when the prospect responds. The marketer has invested time, treasure, trouble, and talent creating his brochure and cover letter... and the only justification for this is getting more treasure back as fast as possible. That's where the offer comes in.
The offer provides the prospect with the justification he needs for immediate action. It says, "It's not only okay to act NOW, but acting NOW is the only sensible thing to do." As a result, he does act. Offers come in many shapes and sizes... two for the price of one, getting something free (that costs others money), getting more for your money, you name it.
But a few things are common to all: they must offer perceived benefits to the prospect and they must be limited in some way, either in time, quantity, or otherwise. Thus, you should never offer a prospect something like a free audio cassette. That's a feature. And you know people act to achieve BENEFITS.
Thus, "Learn the 6 secrets of producing more widgets each hour... and pay nothing. This $14 audio cassette is yours absolutely free when you get (name of product)... but only if you act within the next thirty days! After that, you have to figure out these secrets yourself!" See the difference? Don't offer people a feature... offer them the benefit that that feature delivers.
Don't offer them anything free... offer them something that's free to them, but costs everybody else.
And never leave your offer open-ended. The whole purpose of an offer is to induce immediate action. And something open-ended torpedoes that objective.
Now Bring It All Together
At this point, it's a good idea to remind yourself what you really want to achieve with your brochure and cover letter. Whatever you've selected... getting your prospect to request more information, make an immediate phone call or buy something... involves action. And it is this action you must work to stimulate. Remember, this stimulation begins where the eye of your prospect first alights. Thus, don't build up to what you want the prospect to do... hit him with it right away... and pile on the reasons why it is to his benefit to do what you want him to do.
Too many brochures and cover letters fail because it takes the marketer too long to get to the point. Your point -- whatever your objective -- isn't something you build up to; it's something you begin with... and which everything in your marketing communication reinforces. Because this communication only has one point... the one you selected at the very beginning.
Now ask yourself: which of the necessary components of effective marketing communications will best help me realize my objective? Starting with a testimonial... prospect anxiety... an offer... a client-centered benefit? The answer depends on your market. But one thing is certain: whatever you select should be a deliberate decision solely determined by your desire to motivate the greatest number of your prospects fastest.
Dr. Jeffrey Lant Move into your professionally designed website within 24 hours http://www.trafficcenter.com/properties FREE website for life! FREE email for life! http://www.freeservicesnow.com more...
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Secretarial Services:A Lesson in Entrepreneurship and other items you may have missed.
Business to Business Marketing Strategies for Business OwnersYou'll find a running theme..A Lesson In Entrepreneurship From J. Paul GettyLearn from the master himself. If you want to grow your business, who is a better role model?Tips to Grow Your Business Some great business tips that could make you a bundle.Energy Saving Strategies for Your OfficeWe are all watching the bottom line. These strategies could save you a bundle. more...
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Secretarial Services:The Small-business Owner's Secret Success Weapon - Part One
How can you do a better job of reaching your full potential as a business owner? How can you achieve more, do it faster, and make fewer mistakes? We're all looking for that edge, that competitive advantage that will equip you to take a leadership position in your chosen niche. As a [...] more...
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Secretarial Services:Consumer Generated Media: What Small Business Owners Need to Learn From Big Corporations
Consumer generated media is fast becoming the most important factor in marketing effectiveness for many industries. And for those industries where it's not yet a major determinant of marketing success, it's just a matter of time.Consumer generated media (CGM) is the combination of comments, reviews, critiques, and complaints wielded by consumers and devoured by prospective [...] more...
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7/01/2005
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