Secretarial Services - Increase sales with a call to action

Increase Sales with a Call to Action
by Leva Duell
Copyright: © 2005-2006

Use action words in all your marketing materials. A call to action such as "call now," "order now," and "click here" can dramatically increase your sales. Motivate readers to do what you want them to do with action verbs. Give precise instructions. Tell them exactly what to do. Give them a direct order. Add an incentive or benefit to your order.

Here are examples of Call to Action:

- Pick up your phone right now and call our toll-free number at 1-800-444-1234.
- Click Here To Download Your Entire Package Immediately.
- Order NOW before all copies of this limited edition are taken! 1-800-444-1234.
- Ten ways to increase your Web sales immediately. Sign up now to get this $39 value free!
- Increase your Web site traffic by 300 percent! Click here to find out how!
- Browse our recommended home business resources! Click here.
- Recommend this site to your friends!
- Check out these products you can sell for profit.

A "Call to Action" is one of many strategies successful copywriters use. This proven copywriting technique can substantially increase your sales ... so start using action verbs in all your promotional materials!

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