Secretarial Services:Business card design tips

Advances in printing technology have created a cottage industry for online business card companies that offer full-color cards for extremely competitive prices. Enter �?obusiness cards�?� in any popular search engine, and you�?Tll find hundreds of companies boasting thousands of eclectic designs�?"from patriotic motifs to fields of morning glories.If you�?Tre tempted to upgrade your business card to a design featuring a gleaming racecar or pastoral scene, slam on the brakes! When choosing a design, less is more. If you wouldn�?Tt insert a photo of a cuddly kitten on your resume, what would possess you to place one on your business card�?"unless, perchance, you�?Tre a veterinarian?For most professionals, an uncomplicated, clean design works best. If you work in a creative field, where �?oedgy�?� is the buzzword, you can afford to experiment. Otherwise, follow these basic rules:Traditional black type on a white or cream card stock never goes out of style.Paper selection matters. Opt for 12 pt. card stock, which is the ideal paper weight.You may choose a matte (dull) or glossy finish. Gloss is often overkill, while matte remains classic. Use your judgment, based on your specific industry�?Ts norms.Business cards should be considered part of your marketing kit. Their design should tie in with your letterhead, envelopes and other communication tools. If you don�?Tt already have a logo, hire a designer who can create a corporate identity package that features a consistent look. A final reminder: Always carry your business cards with you, and replenish your supply long before you give away your last card. more...


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