Keep Notes on Your Customers
This tip sounds a bit sneaky, but customers love it.
From time to time customers may tell you about something going on in their life. "My daughter is graduating next week" or "Product X is our best seller" or "My team won the championship." Write down those revelations for later use.
Refer back to your notes right before placing a phone call or composing an e-mail to the customer. Notice how personal and natural this conversation sounds: "Is your daughter enjoying being a graduate? She's going to State U?
You're probably looking for a low-cost computer for her. I have a great new budget model that fits into any space and is loaded with the software that a college student needs."
Customers are impressed when you remember things about their life or business. They don't know you are reading from notes. The customer feels important. They think they are getting your special attention. In the end, that is the most powerful tool you can use to entice people to buy.
Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com. Reach Kevin at kevin@drnunley.com or 603-249-9519.
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