Don't give up
There is a time to stay the course, keep your chin up, and keep plugging.
There are also times when you have to face the realization that a business idea just isn't gong to work. You have to give up.
Unfortunately, there is plenty of evidence that we often give up too soon. It takes time, sometimes lots of time, before a business idea can take root and start to turn real sales. Big businesses often figure they won't make a profit for the first few years.
Although most small businesses don't have that luxury, success may still take many months to come. The other day I was searching for info on a 33.6 modem.
Several search engines listed one site high. The site was a simple, home-made page on a free GeoCities space. It hadn't been updated in two years.
At the top was a note from the owner, "I have enjoyed doing this site but I'm not getting anywhere with this and will have to give it up." It was dated June of 1997. Sometime after the owner gave up, the business started to cook. At the bottom of the page the counter listed over three million visitors! This long forgotten project has been pulling hits like crazy.
Could you make money off three million visitors? The owner had given up too soon.
Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com. Reach Kevin at kevin@drnunley.com or 603-249-9519.
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