Know your customers
The better you can describe your best customers, the more products and services you can sell. What newspapers, magazines, and e-zines do they read?
What topics interest them most?
What groups or associations do they belong to? You can devise a questionnaire to send to your best customers and prospects. Entice them with a free offer or a big discount.
Many actors start developing their character by writing down a long list of words that describe the character. This helps the actor think deeply about the part they are going to play.
This strategy works well to help you figure out what kind of people buy often. You likely know far more about your prospects and customers than you realize. This method helps you get a clearer understanding of what you probably already know.
Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 603-249-9519.
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